Tag Archives: personal branding tanvi bhatt

The Business of Attention: Make Brand YOU command ‘IT’- Part 1

Be attentive to your Brand’s Attention  Quotient;

The more you command ‘IT’, better be your Brand Quotient.

 Attention Quotient1

The irony of life today is that we live in a perpetual attention seeking economy-in the age of mass attention deficit disorder. With Brands, Companies, People, Places all vying for your attention, the most prized real estate of this digital economy is your attention, your mental real estate. And the most coveted  business strategies today are the ones which help you command ‘IT’- command that priceless Attention!

And yet the beauty of this business of attention is that one can command it for all the right reasons with a little strategic planning and personal branding! The power of personal branding lies in the ability of Brand YOU to stand for ‘something, be known for ‘something’ and be wanted for ‘something’. This ‘something’ is the exclusive expertise quotient of the Brand YOU: it is the promise of value which you offer as an executive or an entrepreneur to your communities.

When you have a few seconds to stand out and command the coveted attention of your clients, customers, prospective employers, potential partners etc… it becomes imperative for you to take active control of your brand, your story and present it to the world-such that it offers an irresistible experience of the Brand YOU! This 4 part series of articles will focus on the 4 main components of commanding IT (attention) at the first point of contact:

A. Brand Identity

Your Identity stems from how well you know YOU, and how well you ensure the world knows of you! A powerful brand identity evolves from the 4Ws of the Brand YOU:

Who are YOU; What do YOU do;

Whom do YOU do it for; Why YOU are the go-to guy

Define your 4 Ws by highlighting the following aspects of each W;

1. Who are YOU: This is your professional brand identity influenced by your personal brand attributes. Use your Values and Passions to add more depth to your professional brand by making it truly YOUnique. Focus on what you believe in and why you love what you do to add an emotional layer to your brand.

Remember: The first rule of commanding attention is to build an emotional connect.

2. What do YOU do: This is your scope of work and area of expertise; Talk about the implied benefit of your expertise and not just the rational value you offer; when you tell them how your value addition impacts them and adds exclusive value to them; then you have all their selfish attention.

Remember: The second rule of commanding attention is to answer for your audience, ‘What’s in it for me?’

3. Whom do YOU do it for: The target audience that you add direct value to; the companies/verticals/industries/challenges/visions that you can impact with your experience and expertise; the ideal pool of clientele that you love to work with as you add inimitable value to them. Perhaps the most important element to boost the attention quotient for the Brand YOU; it is critical to define your ideal target audience so your message is reaching the right audience, and you DO NOT waste time being everything to everyone.

Remember: The third rule of commanding attention is to focus your attention on a niche audience to be the cynosure of that audience’s attention.

4. Why YOU are the go-to guy: The make it or break it element of your Brand’s Attention Quotient-why YOU matter: You need to craft a compelling brand promise, which is influenced by your bragging rights, your proven accomplishments, your work legacy and your thought leadership. This is what seals the deal and catapults you from the attention zone to the consideration zone; and eventually to the conviction zone.

Remember: The fourth rule of commanding attention is to take ownership of what you are shamelessly good at, and present it to the world, so they too know the ‘best of you!’

Use these 4Ws to build and own your personal brand identity, and share it with the world across relevant Social Media Platforms such as LinkedIn, Twitter, G+, You Tube etc.

The next post in this series ‘The Business of Attention: Make Brand YOU Command IT’ will highlight how to create an Invincible Brand Positioning for the Brand YOU!

Do you know what your brand is?

Your personal brand is your reputation.

Your personal brand is what people say about you: when you are NOT in the room.

Your personal brand is the exclusive promise of value that you bring to the table.

Your personal brand is your YOUniqueness.

So, to sum it up, your personal brand is a beautiful mosaic of the inimitable value you bring to your community that nobody else can; this is the brand buzz which fills the rooms when you are not in it; this is what translates into your reputation as your thought leadership.

Now use this brand mosaic template to discover your own personal brand:

1. WHO are you: This is your identity: personal + professional

2. WHAT do you do: This is the work that you do, and how you do it differently

3. WHOM do you do it for: This is your target audience that you serve or that benefits from what you offer

4. WHY you are the best guy/gal for the job: This is the brand-stinction that distinguishes you from all other mortals who wish to be you!

Weave these four elements of your personal brand into an absolutely YOUnique and irresistible personal brand statement. And next time someone asks you ‘What’s your Brand?’… Boy! will you WOW them or what!

Sinful Personal Branding Tip #7 : The ‘Luxuria’ art of building the Brand YOU

If it wasn’t for the innate luxuria (lust or desire) of mankind; our civilization would have still been primitive in many senses. The desire for more is what keeps us evolving from one generation to the other. How we define, dictate and dominate our desires is what makes us a superior race, and how you explore this so called sin of desire makes your brand superior to the fellow brands. The philosophy of desire is simple: Want more, Work More, Win More. However, naked desire isn’t what sails your boat towards the shores of success; you must also fuel your desires with the motivation to achieve ‘em, to be worthy of such uninhibited success. Use my Luxuria formula for Success to ‘up’ your desire quotient and motivate Brand YOU to want, work and win it all!

Desire Quotient + Motivation Factor = Unrivalled Success

luxuria

Up your desire quotient and motivate yourself to-

  1. Be more: Empower Brand YOU to accomplish more + be motivated to bridge the gap between you and the ideal you. TIP: Know your brand to grow your brand
  2. Do more: Egg Brand YOU to act more + be motivated to apply your knowledge and skills to make a humble difference. TIP: Expand your network to amplify your actions
  3. Be known more: Express Brand YOU to connect more + be motivated to reach out across social media and build worthy relationships. TIP: Stay real in the virtual
  4. Deserve more: Enhance Brand YOU to rise more + be motivated to raise brand YOU above and beyond mortal reverence. TIP: Respect is a two way street
  5. Be loved more: Enable Brand YOU to love more + be motivated to share and care-share your expertise to be viewed as the expert. TIP: Focus on what you know better than the best

When personal desires are fueled with noble motivations, success beckons and how! I believe you don’t make your destiny-you brand your destiny; and once you decide to- the universe is just another player involved in this glorious game of empowering you to make, brand and own your desires, your destiny.

When thou desires, universe conspires, Brand YOU transpires.

Sinful Personal Branding Tip #6 : The ‘Ira’ art of building the Brand YOU

Thou shall reserve thy deepest wrath, the strongest passion,                   for the boldest deeds.
Ira Art

The power of such deep wrath becomes truly invincible when you fuel it with your wisdom and transform it into a passion; it then evolves from a sin to a savior: the savior of the righteous way of life-your way of life. A passion to beat the odds, bring the change and build a legacy, which goes on to eradicate the most fundamental reasons of thy wrath itself. It has perhaps been the strongest weakness of mankind, to be eternally consumed by these wrath-full pursuits, but now, no more. Presenting my Ira way of building your brand, by passionately focusing, the rave-aceous focus of the Brand YOU on:

The work-life disharmony: This one aces the list as it indeed is the root of all other evils of one’s professional life! Promise a non negotiable dedication to yourself: Work is work. Period. Beyond it you shall not allow it to encroach upon your- me time, family time and passion time. So rave out against the over demanding work lifestyle and passionately pursuit a beautiful harmony amongst the aforementioned 4 dimensions of the Brand YOU mosaic.

That ‘sleepless’ social factor: These are the causes that deeply perturb you in your sleepless nights by their mere existence-not necessarily in your life, but in the society. What it is, matters not. What you want to change about it that does. And it’s time. Time to rave out against these egregious evils by passionately championing them and consuming them, starting from around you. The scale matters not, the change does: Go social (online) to change social (offline).

The insurmountable challenge: Aha! The one milestone that seems to have a mind of its own! Each of us, have but once faced that elusive milestone, the un-scalable summit that has cost us our wits. Some of us retreat and re-jig while some relapse. Don’t you bow out from the conquest! But bounce back-bounce back vehemently and fuel your brand with the deep seated desire to achieve the impossible. Nurture the disappointment, foster your passion, rave out against the odds-and finally emerge victorious.

Wrath becomes thy passion, when wrought with, thy wisdom.

Your turn to tell me how will you indulge in this ira-tastic art of building the Brand YOU!

Sinful Personal Branding Tip #5 : The ‘Gula’ art of building the Brand YOU

If thou shall not indulge, how will the world indulge in you?

Gula

If you think you are that one in a million soul who is content, think again. If gluttony has never been your fancy, if you believe you would never want to indulge, you are so in for a treat! Yes. The word of the day is indulge: indulge into knowing yourself better, loving others better, empowering others better, being better and growing up better!  So let’s indulge ourselves to our hearts content, and then indulge some more; after all, as wine gets better with its timely indulgence, so does your brand; the more you indulge it, the better it gets. Let’s take this party on the floor with my gula way of celebrating the brand YOU:

Take your fill:

  1. Feed your curiosity:  Today, curiosity doesn’t kill the cat; but the lack of it will certainly be fatal for the brand YOU. The more curious you get about your brand reputation and performance, the better you get at enhancing it. So feed it up with dollops of critique, regularly.
  2. Feed your aptitude: Today, aptitude is the secret ingredient of your brand’s recipe. How YOUnique your aptitude is, determines how exotic and exclusive your brand will be! So feed it up with a dash of YOUniqueness , and make it irresistible.
  3. Feed your motivation: Today, motivation is what fuels your passion to make your dreams/visions come true! Seek out one new inspiration a day that motivates you to do more, be more. So feed it up with a pinch of inspiration daily.
  4. Feed your attitude: Today, attitude is the seasoning agent in your flavor of success. If your attitude is seasoned with altruism and affection, your brand will spread the aroma of love too. So feed it up with the lush of love that makes their hearts melt.
  5. Feed your soul: Today, the one thing your soul truly craves for is a kiss of divine indulgence, which furthers it towards its beloved enlightenment. So feed it up with a zest of divine illumination, that enlightens a million more souls.

Indulge yourself today, for the world to indulge in the Brand YOU tomorrow!

Your turn to tell me how will you indulge in this gula-tastic art of building the Brand YOU!

Sinful Personal Branding Tip #4 : The ‘Acedia’ art of building the Brand YOU

Thou shall not be subjected to the rat race; thou shall enjoy the slothful empowerment to the top.

For those who believe, that never has been sloth (acedia), the secret of success; couldn’t be more wrong. All you need is to master the art of employing this so called sin to do your bidding. And voila! Will you ace the race! Well, there wouldn’t be much of a race-as where others would be scrambling their way to the next milestone-you would be indulging into these slothful secrets of personal and professional excellence. Haven’t we grown up with the age old dogma of slow and steady wins the race? Oh yes! It’s just that we haven’t perceived it to be actually applicable in today’s age where jobs change faster than seasons. So let’s explore my Acedia way of building and empowering the Brand YOU:

sloth garfield

Sloth it out on-

  1. Jack of all trades syndrome: The reason why it’s called the ‘Jack’-you remain as such; your attempt to know it all for ‘em all is a huge waste of your invaluable expertise potential. Sloth tip: Focus only on your core mastery; your unique promise of value.
  2. Out running the world (competition): You truly have no competition, the only worthy yardstick you need beat is your own! Sloth Tip: Focus only on outdoing yourself, the rest of the world is just a spectator.
  3. Power play conquest: The primal urge of conquest keeps us exactly that: primitive. Play your game such that your true power is measured against the heartfelt smiles you empower. Sloth tip: Focus only on meaningful power; the one that truly empowers others to do more.
  4. Mindless materialism: What’s thy glittering gold worth, if it may not illuminate a dark hut? The wealth amassed from purely materialist pursuit is not worthy of your brand, unless you put it to a noble use too. Sloth tip: Focus only on benevolent materialism; rest is immaterial.
  5. Reprisal of the rivals: It’s indeed beyond mortal to forgive; laze out the incessant urge to even up! Time it out today; tomorrow it will be history. Sloth tip: Focus only on protecting your karma; it’s your karma, it’s worth it.

Your turn to tell me how will you indulge in this sloth-ful art of building the Brand YOU!

Sinful Personal Branding Tip #3 : The ‘Invidia’ art of building the Brand YOU

envy heart

Those have envied and eloped, have missed out on the true power of this so called sin. And have they lost the golden opportunity to empower their career, their life, their brand! Well, how so? If I have got you wondering, do it no more: We humans are socially programmed to look around and envy, to covet what we lack thereof; but majority of us mortals envy and envy and envy. Their clock stops ticking beyond… But also amidst us are a few, who rise above this mortal side of humanity; they envy as envy does-but they also have the courage to command their envy and foster all their might into coveting their objects of desire with passionate perseverance until the achievement. This is how their envy evolves into empowerment.

If envy you must, do so; but do adopt my Invidia art of building your personal brand, which shows you how you may envy the world, to only in turn empower the brand YOU! So envy these, covet these, embody these:

  1. Their Purpose: Every Life has one; every business has one; every brand has one. Your purpose fuels your life, your career, your brand. It makes your legacy worth your lifetime! What’s yours?
  2. Their Time: You are always short of it and others-in abundance of (on the same planet)! Discover what makes the clocks of these doers tick-and so slow. Know what deeds are worthy of their time and where they invest it to increase their worth. How much is yours?
  3. Their Dedication: Has crossed oceans and touched the moon! The secret to relentless dedication is to fuel your purpose with your passion-love what you do-dedication will but follow. What will yours do?
  4. Their Reach: Amplification beholds the true power of change; the number of lives enriched via your brand is what matters. Outdo your own reach by perpetually expanding your avenues. How big is yours?
  5. Their Gratification: It is truly priceless; always is. Indulge into your brand karma 24*7: always on, always inspiring.  How gratifying is yours?

 Your turn to tell me how will you indulge in this invidian art of building the Brand YOU!