Tag Archives: personal branding on social media

The Business of Attention: Make Brand YOU command ‘IT’- Part 1

Be attentive to your Brand’s Attention  Quotient;

The more you command ‘IT’, better be your Brand Quotient.

 Attention Quotient1

The irony of life today is that we live in a perpetual attention seeking economy-in the age of mass attention deficit disorder. With Brands, Companies, People, Places all vying for your attention, the most prized real estate of this digital economy is your attention, your mental real estate. And the most coveted  business strategies today are the ones which help you command ‘IT’- command that priceless Attention!

And yet the beauty of this business of attention is that one can command it for all the right reasons with a little strategic planning and personal branding! The power of personal branding lies in the ability of Brand YOU to stand for ‘something, be known for ‘something’ and be wanted for ‘something’. This ‘something’ is the exclusive expertise quotient of the Brand YOU: it is the promise of value which you offer as an executive or an entrepreneur to your communities.

When you have a few seconds to stand out and command the coveted attention of your clients, customers, prospective employers, potential partners etc… it becomes imperative for you to take active control of your brand, your story and present it to the world-such that it offers an irresistible experience of the Brand YOU! This 4 part series of articles will focus on the 4 main components of commanding IT (attention) at the first point of contact:

A. Brand Identity

Your Identity stems from how well you know YOU, and how well you ensure the world knows of you! A powerful brand identity evolves from the 4Ws of the Brand YOU:

Who are YOU; What do YOU do;

Whom do YOU do it for; Why YOU are the go-to guy

Define your 4 Ws by highlighting the following aspects of each W;

1. Who are YOU: This is your professional brand identity influenced by your personal brand attributes. Use your Values and Passions to add more depth to your professional brand by making it truly YOUnique. Focus on what you believe in and why you love what you do to add an emotional layer to your brand.

Remember: The first rule of commanding attention is to build an emotional connect.

2. What do YOU do: This is your scope of work and area of expertise; Talk about the implied benefit of your expertise and not just the rational value you offer; when you tell them how your value addition impacts them and adds exclusive value to them; then you have all their selfish attention.

Remember: The second rule of commanding attention is to answer for your audience, ‘What’s in it for me?’

3. Whom do YOU do it for: The target audience that you add direct value to; the companies/verticals/industries/challenges/visions that you can impact with your experience and expertise; the ideal pool of clientele that you love to work with as you add inimitable value to them. Perhaps the most important element to boost the attention quotient for the Brand YOU; it is critical to define your ideal target audience so your message is reaching the right audience, and you DO NOT waste time being everything to everyone.

Remember: The third rule of commanding attention is to focus your attention on a niche audience to be the cynosure of that audience’s attention.

4. Why YOU are the go-to guy: The make it or break it element of your Brand’s Attention Quotient-why YOU matter: You need to craft a compelling brand promise, which is influenced by your bragging rights, your proven accomplishments, your work legacy and your thought leadership. This is what seals the deal and catapults you from the attention zone to the consideration zone; and eventually to the conviction zone.

Remember: The fourth rule of commanding attention is to take ownership of what you are shamelessly good at, and present it to the world, so they too know the ‘best of you!’

Use these 4Ws to build and own your personal brand identity, and share it with the world across relevant Social Media Platforms such as LinkedIn, Twitter, G+, You Tube etc.

The next post in this series ‘The Business of Attention: Make Brand YOU Command IT’ will highlight how to create an Invincible Brand Positioning for the Brand YOU!

FOCUS: 3 steps to sharpen your Brand Focus

Focus. The more you focus; the more Brand YOU comes into focus.

Focus on the WHO. Focus on the WHAT. Focus on the WHERE.

Focus_Jobs

The smaller your focus; greater is the probability of your success. Its indeed ironical that one must narrow one’s focus to amplify ones success. But true it is. Like they say: You cannot be everything to every one. 

Like I say: Be the jack of all trades, master of some and emperor of ONE.

Focus on the WHAT: Brand your product/service which you can offer better than the best

Focus on your core area of expertise and make it your Brand-stinction! Then hone your said skill set every single day so you may trump all others and personify your brand YOUniqueness like no other. Put your Brand focus on what makes you exceptional: your talents, your passions, your aspirations and how these distinguish you from the mortals.

Focus on the WHO: Map your ideal target group that you can serve the best; people who will benefit the most from your ‘Xclusive Xpertise’

Focus on the smallest community of target audience and be the invincible expert on call; this doesn’t mean that you should never work for people who fall out of your target audience, but this distinction presents you with a well defined focus group, to focus your brand promotion and marketing efforts on. Remember, the most important criteria should be that you enjoy working with the said target group: they must be equally energized and excited about Brand YOU and your exclusive promise of value! Why waste precious time and energy in reaching out to people who are not your ideal customers? Why indeed?

Focus on the WHERE: Be constantly visible across selective touch points.

One of the 3 C’s of Personal Branding-Constancy (other two being Clarity and Consistency )-in your Brand Visibility across the best suitable media to reach, engage and empower your target audience day after day. Research and select the media platforms, both online and offline where your target audience best loves to spends their time on and best trusts to gain knowledge and information from. Why bother focusing on a multitude of platforms where your customer frequents not?

FOCUS your brand time and be rest assured; soon shall you be the beloved cynosure of your target audience. Period.

The Invisible CEO Diaries-Part 3: Why Inconsistency does not build a Legacy!’

The third in a 3-part series on ‘The Invisible CEO Diaries’. Check out the Part 1 & Part 2 as well.

The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to!

Sin #3: Being Inconsistent

Legacies are Inspiring; And it’s your time to build one.

A legacy shapes up from inspirations; one inspiration at a time. What it needs is YOU, and Your Time. Demanding jet surfing careers often rob you of the life’s most treasured luxury: Time. After giving 48 hours a day to your mundane responsibilities, it’s time to halt and command time; now, for yourself.

Being the Inconsistent CEO in today’s digital age is characterized by the following faux pass:

  1. A random burst of digital footprint without a woven theme or context or appeal
  2. Do not Walk the Talk: Lack of synchronization of your offline & your online reputation. “Will the real Mr. Moody please stand up?”
  3. Social media activity characterized by the seasonal changes; when jobs change sooner than seasons, does your digital footprint too?
  4. Inconsistency of your voice (professional vis a vis personal) across different social media sends mixed messages to your audience. “Is this the legacy you wish to build?”
  5. Your burn out quotient is higher than your happiness quotient; where not you, but your job commands your time.
  6. Tipping Point: You realize your professional life has compromised your personal identity, whilst trying to be everything to everyone, you’ve lost your true self in the maze of life.

Well, time is precious, but you, priceless! No time lost can be reclaimed, but your future can. The only challenge is to realize the need: for change, for time, for yourself. Personal Branding empowers you to commit yourself to a better future; it enables you to live your life on your terms. A Powerful Personal Brand empowers you to control your life, to build a reputation that is consistent with your karma, your legacy: a legacy you build today, that inspires the world to come.

Personal Branding is your karma, for your life: where you build your personal brand, bask in the glory of its powerful aura, and ultimately live the Brand YOU. Consistency in the delivery of your Personal Brand’s Promise is the SOUL of your Brand Reputation, that brings your Brand to life- both online & offline. But When should you do it? Well, don’t you already know the answer to that…

These are the 3 most common sins our Icons in the making are falling prey to. If you wish to take control of your Personal Brand today and build a legacy that inspires the world tomorrow, lets talk!

Personal Branding Faux Pas on Social Media

I am constantly requested to demystify the concept of Personal Branding and how one must manage their Personal Reputation across the Social Media Goliath! So, I want to take this opportunity to highlight the following critical aspects of Personal Branding for the starters, and offer a crisp action plan for you to start working on your Personal Brand Today, so you may steer clear of the given 15 Personal Branding Faux Pas, across the Social Media!

What is your Personal Brand?

Your Personal Brand is the unique brand value proposition that you offer; it is the reputation that you consciously build by consistently delivering your brand proposition-your Brand Promise.  It is a beautiful mosaic of who you are; what you do; whom you do it for; and why only YOU can do it for them.

For a Powerful Personal Brand, all that matters is the Power of Positioning.  Your Brand perception is empowered by the way you Position it in the hearts and minds of your target audience.

The Power of Positioning, Personified!

What your Personal Brand is NOT?

It is not what you say you are; it is what people say you are. Period.

It is rather defined by what you do, your brand experience: both online and offline. And Personal Branding is the process of building that reputation so people say what you want them to say about you.

What is Personal Branding?

In a nutshell, Personal Branding is the art of creating a unique brand identity and positioning for the Brand YOU and the science of building and managing the desired reputation of the Brand YOU in the Industry.

Personal Branding and the Social Media

There are multiple connotations of Personal Brand and Social Media Presence; but what some people often fail to understand is that Social Media is just a Media, after all, not the authentication of your Brand Promise; the authentication of your Brand Promise comes from the Brandtastic Experience of the Brand YOU!

Your presence across the Social Media is NOT your Personal Brand; but the experience you offer to the world across Social Media is just one of the dimensions of the Brand YOU.

However, the power of Social Media does present you with the Golden Opportunity to enlighten the world with your ICONIC Personal Brand Experience; and to do so, there are a few mandates that one must follow. There are DOs and there are DON’Ts; but it will do you much more good, if you absorb the DON’Ts earlier in Life and avoid committing these Personal Branding Faux Pas in front of the Global Audience across these networks!

 

15 DOs for Personal Branding across Social Media

  1. Active presence across 3 major Social Media Platforms: LinkedIn, Twitter & Facebook
  2. A Synchronized brand identity across platforms: Clarity, Consistency, Constancy -> Credibility
  3. Use a professional headshot across Platforms
  4. Get relevant and sensible vanity urls on LinkedIn, Twitter, and Facebook page; plus your own blog/website
  5. Segregate your personal and professional circles
  6. Get a Google profile for smart SEO management
  7. Brand your profile on linked in: brand your headline with your personal brand positioning in 120 characters or less.
  8. Get and maintain a blog for sharing your knowledge
  9. Engage with your brand community-intra and inter industry
  10. Become a guest blogger as often as possible
  11. Google yourself regularly and Set up google alerts
  12. Be the guardian angel of your corporate brand
  13. Personify your corporate brand
  14. Conceive your Brand’s Voice and be consistent in it
  15. Be yourself!

Guard your Personal Brand Reputation by staying miles apart from the following 15 Personal Branding Faux Pass across the Social Media!

15 DON’Ts for Personal Branding across Social Media

  1. Be the copy cat Brand: or an invariable Corporate CEO Clone
  2. Be the ignorant Brand: Ignore social media because you don’t get it
  3. Be the lazy Brand: update your professional profile regularly
  4. Be the Mr. Invisible Brand: there, but not literally there!
  5. Be the I,Me, Myself Brand: rather be the Benevolent Brand
  6. Be the Preacher Brand: do walk the talk
  7. Be anti-social Brand: don’t promote and push, but engage and enrich
  8. Be the anti-personal Brand: personalize your invites/DMs
  9. Be the wanderer Brand: have a goal plan for your Personal Brand
  10. Don’t delegate your SM account management
  11. Don’t underestimate the power of a bad move on the SM
  12. Don’t have a chaotic brand presence across different media
  13. Get Twitter-ed away/ carried away; focus on what is your tweet quotient? personal/professional/personal professional -mix/random
  14. Don’t Brand yourself, without knowing your innate and authentic brand proposition
  15. Don’t be the OOPS Brand: Mind this list! And avoid those OOPs moments with the world watching.

Use this list as the starter kit for your Personal Branding activities across Social Media; our next post will focus on HOW and WHERE to Brand Yourself!

Want more now? Drop in to our Website: www.panache-studio.com to discover how you can begin the Personal Branding process with a completely FREE trial of My Brand VOICE Program: India’s first Personal Brand Reputation Audit Tool!

After all, you need to know your Brand today, to grow it tomorrow!