Tag Archives: personal branding dos and donts

FOCUS: 3 steps to sharpen your Brand Focus

Focus. The more you focus; the more Brand YOU comes into focus.

Focus on the WHO. Focus on the WHAT. Focus on the WHERE.

Focus_Jobs

The smaller your focus; greater is the probability of your success. Its indeed ironical that one must narrow one’s focus to amplify ones success. But true it is. Like they say: You cannot be everything to every one. 

Like I say: Be the jack of all trades, master of some and emperor of ONE.

Focus on the WHAT: Brand your product/service which you can offer better than the best

Focus on your core area of expertise and make it your Brand-stinction! Then hone your said skill set every single day so you may trump all others and personify your brand YOUniqueness like no other. Put your Brand focus on what makes you exceptional: your talents, your passions, your aspirations and how these distinguish you from the mortals.

Focus on the WHO: Map your ideal target group that you can serve the best; people who will benefit the most from your ‘Xclusive Xpertise’

Focus on the smallest community of target audience and be the invincible expert on call; this doesn’t mean that you should never work for people who fall out of your target audience, but this distinction presents you with a well defined focus group, to focus your brand promotion and marketing efforts on. Remember, the most important criteria should be that you enjoy working with the said target group: they must be equally energized and excited about Brand YOU and your exclusive promise of value! Why waste precious time and energy in reaching out to people who are not your ideal customers? Why indeed?

Focus on the WHERE: Be constantly visible across selective touch points.

One of the 3 C’s of Personal Branding-Constancy (other two being Clarity and Consistency )-in your Brand Visibility across the best suitable media to reach, engage and empower your target audience day after day. Research and select the media platforms, both online and offline where your target audience best loves to spends their time on and best trusts to gain knowledge and information from. Why bother focusing on a multitude of platforms where your customer frequents not?

FOCUS your brand time and be rest assured; soon shall you be the beloved cynosure of your target audience. Period.

Sinful Personal Branding Tip #2 : The ‘Avaritia’ art of building the Brand YOU.

It’s time to make a soulful oath; an oath to nurture thy greed, solely for thy gallant growth.

Those who slander greed (avaritia); might have never indulged into its selfless pursuit! Greed in itself is never sinful, lest it consumes you into materialist gallows. How could it be, if the only manifestation of your naked greed is in the noble form of holistic growth-for yourself and for the world! I thus encourage you to honor your selfless greed for knowledge that fosters the tangible as well as intangible growth of your personal brand, which in turn contributes to your brand’s legacy.

Avaratia

My avaritia way of nurturing the Brand YOU-via the noble pursuit of growth-for the greater good:

Greed for tangible growth as:

  1. A person: enrich your character by doing your brand karma religiously-by touching more lives every day. A rich character attracts richer affection for your brand.
  2. A professional: enhance your competency with an insatiable pursuit of knowledge. An inimitable competency commands unrivaled reverence for your brand.
  3. A performer: empower your credibility by surpassing the expected delivery of your brand promise-every single time. A resolute credibility bolsters the reputation of your brand.

Greed for intangible growth of:

  1. Emotional quotient: enrich your emotional intelligence by making real and worthy human connections in this digitally dominant ecosystem. This elevates the social worth of your brand.
  2. Intellectual quotient: enhance your brand’s potency by nurturing your intellectual realm which transforms your knowledge into worldly wisdom. This distinguishes the esoteric experience of your brand.
  3. Spiritual quotient: empower your spiritual journey in this world by imbibing the infinite soulful inspirations from the universe and amplifying its reciprocation. This fuels the inspirational power of your brand!

Greed is good, very good; but only when it fosters the greater good via your personal brand’s promise. Who would have erstwhile thought that even greed for your own good, has the potential to influence the greater good! When you embark upon this avaritia way of building your personal brand, you are actually nurturing your greed to build a legacy; a legacy worthy of legends; legends that change the world!

Your turn to tell me how will you indulge in this avaritia art of building the Brand YOU!

How to make people fall in Love with Brand You: BOOST YOUR BRAND LOVE!

We love some Brands, We hate some Brands, and we couldn’t be bothered by some!

What is the compelling factor of these Brands that evokes such strong emotions within us?

What is it that they are doing fabulously or where are them taking the fall?

What is the secret that some Brands know of, and most others are still struggling to discover?

red brand loveIt is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some People know how to move these hearts, and not only live there, but also dominate their minds-forever. These are the People Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist. Do you have it in Brand YOU yet?

The secret that these people or brands or now-a-days people brands know of is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to BOOST YOUR BRAND LOVE-to evoke such emotions in your audience that fill them up with unconditional love for you and your Brand.

  1. WOW and Entice: Grab their attention by offering a truly unique and exclusive value proposition that is perhaps yet unheard of. Once you have grabbed their eye balls, then you set those brain balls in motion such that they catapult your brand on their most wanted list. They MUST want you, want to work with you and want to buy your products/services-unconditionally. This gets them excited about you.
  2. Envision a Brand New World: If there is a concept called larger than life-imbibe it and embody it. Paint a beautiful vision for them to see their lives being changed for good, by consuming or utilizing your product or services. The key is to make them envision a beautiful new world (or way of life), which is an outcome of your humble contribution. This gets them motivated about you.
  3. Foster exclusivity: Nobody forgets you when you shower them with the VIP treatment. Make your audience belong to you-your brand-like no other. Give your exclusive set of patrons the benefit of being a part of your Brand’s Prive-a private little group which enjoys exclusive privileges and special services. This nurtures loyalty for your brand.
  4. Out-love Competition: I borrow this term from Seth Godin, who recently wrote a beautiful post on how you need to out-love your competition instead of out-thinking them. If your community showers 1X love on you-reciprocate 2X of its worth. Delight them at every possible brand experience of YOU-before, during and after closing the deal. Always scout for ways to make them feel-loved. This gets them passionate about you.
  5. Over Deliver: The best kept secret of world’s most beloved brands-is that they under promise and over deliver. This keeps them in the perpetual good books of their target audience-for being most trustworthy and preferred brands. This nurtures an eternal trust and faith in your brand.

These are my favorite 5’s. I would love to know how you make them people fall in love with you/your brand again and again. Do share your tried and tested Brand-LOVE Secrets in the comments section below…What EMOTIONS do try to evoke in your Brand Community???

The Invisible CEO Diaries-Part 3: Why Inconsistency does not build a Legacy!’

The third in a 3-part series on ‘The Invisible CEO Diaries’. Check out the Part 1 & Part 2 as well.

The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to!

Sin #3: Being Inconsistent

Legacies are Inspiring; And it’s your time to build one.

A legacy shapes up from inspirations; one inspiration at a time. What it needs is YOU, and Your Time. Demanding jet surfing careers often rob you of the life’s most treasured luxury: Time. After giving 48 hours a day to your mundane responsibilities, it’s time to halt and command time; now, for yourself.

Being the Inconsistent CEO in today’s digital age is characterized by the following faux pass:

  1. A random burst of digital footprint without a woven theme or context or appeal
  2. Do not Walk the Talk: Lack of synchronization of your offline & your online reputation. “Will the real Mr. Moody please stand up?”
  3. Social media activity characterized by the seasonal changes; when jobs change sooner than seasons, does your digital footprint too?
  4. Inconsistency of your voice (professional vis a vis personal) across different social media sends mixed messages to your audience. “Is this the legacy you wish to build?”
  5. Your burn out quotient is higher than your happiness quotient; where not you, but your job commands your time.
  6. Tipping Point: You realize your professional life has compromised your personal identity, whilst trying to be everything to everyone, you’ve lost your true self in the maze of life.

Well, time is precious, but you, priceless! No time lost can be reclaimed, but your future can. The only challenge is to realize the need: for change, for time, for yourself. Personal Branding empowers you to commit yourself to a better future; it enables you to live your life on your terms. A Powerful Personal Brand empowers you to control your life, to build a reputation that is consistent with your karma, your legacy: a legacy you build today, that inspires the world to come.

Personal Branding is your karma, for your life: where you build your personal brand, bask in the glory of its powerful aura, and ultimately live the Brand YOU. Consistency in the delivery of your Personal Brand’s Promise is the SOUL of your Brand Reputation, that brings your Brand to life- both online & offline. But When should you do it? Well, don’t you already know the answer to that…

These are the 3 most common sins our Icons in the making are falling prey to. If you wish to take control of your Personal Brand today and build a legacy that inspires the world tomorrow, lets talk!

Personal Branding Faux Pas on Social Media

I am constantly requested to demystify the concept of Personal Branding and how one must manage their Personal Reputation across the Social Media Goliath! So, I want to take this opportunity to highlight the following critical aspects of Personal Branding for the starters, and offer a crisp action plan for you to start working on your Personal Brand Today, so you may steer clear of the given 15 Personal Branding Faux Pas, across the Social Media!

What is your Personal Brand?

Your Personal Brand is the unique brand value proposition that you offer; it is the reputation that you consciously build by consistently delivering your brand proposition-your Brand Promise.  It is a beautiful mosaic of who you are; what you do; whom you do it for; and why only YOU can do it for them.

For a Powerful Personal Brand, all that matters is the Power of Positioning.  Your Brand perception is empowered by the way you Position it in the hearts and minds of your target audience.

The Power of Positioning, Personified!

What your Personal Brand is NOT?

It is not what you say you are; it is what people say you are. Period.

It is rather defined by what you do, your brand experience: both online and offline. And Personal Branding is the process of building that reputation so people say what you want them to say about you.

What is Personal Branding?

In a nutshell, Personal Branding is the art of creating a unique brand identity and positioning for the Brand YOU and the science of building and managing the desired reputation of the Brand YOU in the Industry.

Personal Branding and the Social Media

There are multiple connotations of Personal Brand and Social Media Presence; but what some people often fail to understand is that Social Media is just a Media, after all, not the authentication of your Brand Promise; the authentication of your Brand Promise comes from the Brandtastic Experience of the Brand YOU!

Your presence across the Social Media is NOT your Personal Brand; but the experience you offer to the world across Social Media is just one of the dimensions of the Brand YOU.

However, the power of Social Media does present you with the Golden Opportunity to enlighten the world with your ICONIC Personal Brand Experience; and to do so, there are a few mandates that one must follow. There are DOs and there are DON’Ts; but it will do you much more good, if you absorb the DON’Ts earlier in Life and avoid committing these Personal Branding Faux Pas in front of the Global Audience across these networks!

 

15 DOs for Personal Branding across Social Media

  1. Active presence across 3 major Social Media Platforms: LinkedIn, Twitter & Facebook
  2. A Synchronized brand identity across platforms: Clarity, Consistency, Constancy -> Credibility
  3. Use a professional headshot across Platforms
  4. Get relevant and sensible vanity urls on LinkedIn, Twitter, and Facebook page; plus your own blog/website
  5. Segregate your personal and professional circles
  6. Get a Google profile for smart SEO management
  7. Brand your profile on linked in: brand your headline with your personal brand positioning in 120 characters or less.
  8. Get and maintain a blog for sharing your knowledge
  9. Engage with your brand community-intra and inter industry
  10. Become a guest blogger as often as possible
  11. Google yourself regularly and Set up google alerts
  12. Be the guardian angel of your corporate brand
  13. Personify your corporate brand
  14. Conceive your Brand’s Voice and be consistent in it
  15. Be yourself!

Guard your Personal Brand Reputation by staying miles apart from the following 15 Personal Branding Faux Pass across the Social Media!

15 DON’Ts for Personal Branding across Social Media

  1. Be the copy cat Brand: or an invariable Corporate CEO Clone
  2. Be the ignorant Brand: Ignore social media because you don’t get it
  3. Be the lazy Brand: update your professional profile regularly
  4. Be the Mr. Invisible Brand: there, but not literally there!
  5. Be the I,Me, Myself Brand: rather be the Benevolent Brand
  6. Be the Preacher Brand: do walk the talk
  7. Be anti-social Brand: don’t promote and push, but engage and enrich
  8. Be the anti-personal Brand: personalize your invites/DMs
  9. Be the wanderer Brand: have a goal plan for your Personal Brand
  10. Don’t delegate your SM account management
  11. Don’t underestimate the power of a bad move on the SM
  12. Don’t have a chaotic brand presence across different media
  13. Get Twitter-ed away/ carried away; focus on what is your tweet quotient? personal/professional/personal professional -mix/random
  14. Don’t Brand yourself, without knowing your innate and authentic brand proposition
  15. Don’t be the OOPS Brand: Mind this list! And avoid those OOPs moments with the world watching.

Use this list as the starter kit for your Personal Branding activities across Social Media; our next post will focus on HOW and WHERE to Brand Yourself!

Want more now? Drop in to our Website: www.panache-studio.com to discover how you can begin the Personal Branding process with a completely FREE trial of My Brand VOICE Program: India’s first Personal Brand Reputation Audit Tool!

After all, you need to know your Brand today, to grow it tomorrow!