Tag Archives: iconic personal brands

FOCUS: 3 steps to sharpen your Brand Focus

Focus. The more you focus; the more Brand YOU comes into focus.

Focus on the WHO. Focus on the WHAT. Focus on the WHERE.

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The smaller your focus; greater is the probability of your success. Its indeed ironical that one must narrow one’s focus to amplify ones success. But true it is. Like they say: You cannot be everything to every one. 

Like I say: Be the jack of all trades, master of some and emperor of ONE.

Focus on the WHAT: Brand your product/service which you can offer better than the best

Focus on your core area of expertise and make it your Brand-stinction! Then hone your said skill set every single day so you may trump all others and personify your brand YOUniqueness like no other. Put your Brand focus on what makes you exceptional: your talents, your passions, your aspirations and how these distinguish you from the mortals.

Focus on the WHO: Map your ideal target group that you can serve the best; people who will benefit the most from your ‘Xclusive Xpertise’

Focus on the smallest community of target audience and be the invincible expert on call; this doesn’t mean that you should never work for people who fall out of your target audience, but this distinction presents you with a well defined focus group, to focus your brand promotion and marketing efforts on. Remember, the most important criteria should be that you enjoy working with the said target group: they must be equally energized and excited about Brand YOU and your exclusive promise of value! Why waste precious time and energy in reaching out to people who are not your ideal customers? Why indeed?

Focus on the WHERE: Be constantly visible across selective touch points.

One of the 3 C’s of Personal Branding-Constancy (other two being Clarity and Consistency )-in your Brand Visibility across the best suitable media to reach, engage and empower your target audience day after day. Research and select the media platforms, both online and offline where your target audience best loves to spends their time on and best trusts to gain knowledge and information from. Why bother focusing on a multitude of platforms where your customer frequents not?

FOCUS your brand time and be rest assured; soon shall you be the beloved cynosure of your target audience. Period.

From Passion to Inspiration: Build a Brand truly ICONIC

That’s my message to you in this Brand N-YOU Year! And my gift as well!

Every single day in 2014, I am going to bring a fresh bout of inspiration in your life: Inspiration so irresistible and so addictive that it will begin to consume you to do more, be more, love more. Only when you fall in love with your brand all over again, will you embark upon a journey of making the world fall in love with this truly iconic brand called YOU!

So let’s begin this passionate pursuit of knowing, showing and growing YOU. Let’s begin the much awaited celebration of the Brand YOU.

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Passion when molded with purpose gives birth to an inspirational legacy. Matters naught how profitable your passion is or how benevolent your purpose is.  What matters is, when you fuel your passion with the singular purpose of adding value to the world by doing what you love to do; you begin an ethereal karmic cycle which circles back to you bringing joys of life never before imagined: The Joy of giving; the joy of inspiring others to give more.

Passion when honed to perfection gives you an inimitable brandstinction over others. Matter naught if it is your play passion or work passion; as either one has the potential to evolve as the soul of the Brand YOU. If you are blessed to have your passion as profession, you are halfway there-what must follow is a passionate pursuit to evolve your passion into the thought leadership of your personal brand-the legacy you wish to bequeath. And if you are one of those, whose passions and profession does not align, believe you me, all is not lost! All you need today is to acknowledge your passions and allow them back in your life. A Life without passions, is a life without reason. One can beautifully juggle between passion and profession if he imbibes the one trait required to do so: passion.

“Be passionate about your passion, a legacy will but follow.”

Your passion makes you happy. Your happiness makes you love. Your love makes your give. Your giving make you valuable. Your value makes you irresistible. Your magnetism makes you inspirational. Your inspiration makes you influential. Your influence makes you ICONIC.

Allow yourself to be consumed and commanded by your passion; it is the only way to make your life worth living!

Sinful Personal Branding Tip #2 : The ‘Avaritia’ art of building the Brand YOU.

It’s time to make a soulful oath; an oath to nurture thy greed, solely for thy gallant growth.

Those who slander greed (avaritia); might have never indulged into its selfless pursuit! Greed in itself is never sinful, lest it consumes you into materialist gallows. How could it be, if the only manifestation of your naked greed is in the noble form of holistic growth-for yourself and for the world! I thus encourage you to honor your selfless greed for knowledge that fosters the tangible as well as intangible growth of your personal brand, which in turn contributes to your brand’s legacy.

Avaratia

My avaritia way of nurturing the Brand YOU-via the noble pursuit of growth-for the greater good:

Greed for tangible growth as:

  1. A person: enrich your character by doing your brand karma religiously-by touching more lives every day. A rich character attracts richer affection for your brand.
  2. A professional: enhance your competency with an insatiable pursuit of knowledge. An inimitable competency commands unrivaled reverence for your brand.
  3. A performer: empower your credibility by surpassing the expected delivery of your brand promise-every single time. A resolute credibility bolsters the reputation of your brand.

Greed for intangible growth of:

  1. Emotional quotient: enrich your emotional intelligence by making real and worthy human connections in this digitally dominant ecosystem. This elevates the social worth of your brand.
  2. Intellectual quotient: enhance your brand’s potency by nurturing your intellectual realm which transforms your knowledge into worldly wisdom. This distinguishes the esoteric experience of your brand.
  3. Spiritual quotient: empower your spiritual journey in this world by imbibing the infinite soulful inspirations from the universe and amplifying its reciprocation. This fuels the inspirational power of your brand!

Greed is good, very good; but only when it fosters the greater good via your personal brand’s promise. Who would have erstwhile thought that even greed for your own good, has the potential to influence the greater good! When you embark upon this avaritia way of building your personal brand, you are actually nurturing your greed to build a legacy; a legacy worthy of legends; legends that change the world!

Your turn to tell me how will you indulge in this avaritia art of building the Brand YOU!

The Power of Soul enriches your Brand’s Experience

Life is the Soul’s Journey; An Experience like no other. An Experience that transcends lifetimes.

Words aren’t enough to discuss the Power of your Soul; the very essence of your raison d’être. It is believed that our Soul is the perpetrator of our life; it is the beautiful medium of experiencing life; and the solitary source of the experience that we offer to this world.

Your Body empowers you, Your Mind enables you, Your Heart engages you, but Your Soul enriches you, as well as the world-with a beautiful experience of YOU! Likewise, your personal brand experience is enriched by the power of the Soul-The Soul of your Brand.

Your Personal Brand Experience is the microcosm of you and your world; and is thus, as unique and rare, as the Soul that nourishes and enriches the Brand YOU. The Experience of Brand YOU encompasses Your Brand Proposition, Your Brand Presentation and Your Brand Promise-honored.

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The Soul of Brand YOU is a beautiful mosaic of your Brand’s Values and Passions that present it a unique, rare and an iconic distinction over others. And the art of soulful introspection to discover the Soul of your personal brand is an experience in itself!

  1. Introspect and Identify 5-7 Values that you will never give up on: not even at gunpoint! These could be any aspect such as integrity, compassion, ambition, etc. which make you, YOU!
  2. Prioritize these Values on the basis of the importance they hold in your life today; remember, as we mature our values do grow and mature with us.
  3. Now, pick your top 3 values off the list; these are the top 3 dearest values of Brand YOU; the core fundamentals of your Brand.
  4. Identify your 2 deepest Passions that enthrall you beyond measure; the real sources of elation. Let one be your work passion-your work passions are often manifested in the form of brilliant milestones that adorn your professional journey; and the other your play passion-the thing that you love to indulge into after a washed out week.
  5. Strategize your Brand Statement- a brief one liner- using all or some of these 5 entities (your 3 values & 2 passions) that capture the essence of Brand YOU.
  6. Arrive at a word-just one word-that personifies this beautiful ensemble of your values, passions and the soul statement in one glorious word; this is the Soul of your Brand.

This is the Soul of Brand YOU, which draws the world to you. This is the source of an exclusive, rare and a truly iconic experience that your Brand offers to the world. This is the inspirational legacy, that you are about to confer upon this world.

For example, my top 3 core values are Eloquence, Elegance & Excellence, and my two deepest passions are creative brand communication & playing chess. I am delighted to share my brand statement with you, the SOUL of my Brand is:

‘I empower YOU to build an iconic personal brand that is enriched with the esoteric excellence of chess-spired strategies and the discerning ethos of elegance & eloquence: elegance in your brand experience & eloquence in your brand expression that enables you to conceive & craft a signature brand exposition.’

“Your Brand Experience is your Legacy; Your Brand’s Soul, its Inspiration.” Tanvi Bhatt

How to make people fall in Love with Brand You: BOOST YOUR BRAND LOVE!

We love some Brands, We hate some Brands, and we couldn’t be bothered by some!

What is the compelling factor of these Brands that evokes such strong emotions within us?

What is it that they are doing fabulously or where are them taking the fall?

What is the secret that some Brands know of, and most others are still struggling to discover?

red brand loveIt is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some People know how to move these hearts, and not only live there, but also dominate their minds-forever. These are the People Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist. Do you have it in Brand YOU yet?

The secret that these people or brands or now-a-days people brands know of is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to BOOST YOUR BRAND LOVE-to evoke such emotions in your audience that fill them up with unconditional love for you and your Brand.

  1. WOW and Entice: Grab their attention by offering a truly unique and exclusive value proposition that is perhaps yet unheard of. Once you have grabbed their eye balls, then you set those brain balls in motion such that they catapult your brand on their most wanted list. They MUST want you, want to work with you and want to buy your products/services-unconditionally. This gets them excited about you.
  2. Envision a Brand New World: If there is a concept called larger than life-imbibe it and embody it. Paint a beautiful vision for them to see their lives being changed for good, by consuming or utilizing your product or services. The key is to make them envision a beautiful new world (or way of life), which is an outcome of your humble contribution. This gets them motivated about you.
  3. Foster exclusivity: Nobody forgets you when you shower them with the VIP treatment. Make your audience belong to you-your brand-like no other. Give your exclusive set of patrons the benefit of being a part of your Brand’s Prive-a private little group which enjoys exclusive privileges and special services. This nurtures loyalty for your brand.
  4. Out-love Competition: I borrow this term from Seth Godin, who recently wrote a beautiful post on how you need to out-love your competition instead of out-thinking them. If your community showers 1X love on you-reciprocate 2X of its worth. Delight them at every possible brand experience of YOU-before, during and after closing the deal. Always scout for ways to make them feel-loved. This gets them passionate about you.
  5. Over Deliver: The best kept secret of world’s most beloved brands-is that they under promise and over deliver. This keeps them in the perpetual good books of their target audience-for being most trustworthy and preferred brands. This nurtures an eternal trust and faith in your brand.

These are my favorite 5’s. I would love to know how you make them people fall in love with you/your brand again and again. Do share your tried and tested Brand-LOVE Secrets in the comments section below…What EMOTIONS do try to evoke in your Brand Community???

10 Benefits of Executive Branding for your Corporate Brand-Part 2

The Yin-Yang of Branding

In the first part of this post, we saw the 5 instrumental influences an Empowered & Branded Executive has in empowering the Corporate Brand, by personifying the yin-yang philosophy, which thus leads to a cohesive development of both the Brands in this equation, harmoniously. This post goes on to highlight the next 5 benefits of empowering your executive’s personal brand.

6. Inspires a higher Employee Engagement Level

Empowered Executives feel Appreciated & Honored; and indeed this is ‘your’ reason behind their strategic selection of being the worthy Brand Ambassadors of your corporate brand. When you empower them to take control of their personal brand and career, it boosts their happiness and job satisfaction quotient by miles; and in the form of a win-win turnaround effect, boosts their engagement with the company, customers, associates, business stakeholders etc. and thus accelerates their performance too.

7. Enhances Customer Connect, Client Preference & Loyalty

For an executive, when his Personal Brand reputation becomes as sacrosanct as the corporate entity’s, his performance is fueled with 2X times the effort in building, nurturing and protecting both the reputations-as both are at stake. So as a result of this 2X worth of efforts in the execution of his personal branding & professional commitments, he goes on to add 2X times value to his customers, associates, potential clients and so on. Better value addition at the same or no cost of investment, endears him to them and earns him the deserved reputation of being the go-to person/brand for an enhanced value addition experience. This is the most vital outcome of this exercise- a happy and content customer and client base that is converted into a group of brand loyalists, and more importantly brand evangelists for both these brands they are experiencing.

8. Builds a Dual Halo Effect: The Thought Leadership augments the Corporate Brand Appeal & Brand Equity

The Branded Executive, a proactive brand ambassador is perpetually in the limelight advocating his knowledge and wisdom, by promoting his personal as well as corporate services & products, which enable his brand community to lead a better life. This builds and fosters a reputation of thought leadership for both these entities as they are slowly perceived as the harbingers of the better way of life. This thought leadership, magnetizes (both) your Brands and enhances the appeal they have in your Brand Community; and once a Brand builds its reputation as the thought leader, it then goes on to evolve as the ICONIC Brand that enjoys unrivaled brand equity in the industry. This is the priceless dual halo effect of Personal Branding adoption by the Corporate Brand.

9. Executive Branding brings your Corporate Brand to Life; as they become your Brand, in Action.

There is never a time, that the Corporate Brand has not once, wished to have a live personification of their Brand-in flesh & blood: an individual who epitomizes their corporate brand, talks their brand, and walks their brand! Executive Branding allows the Corporates to empower their individuals to not only build their own personal brands, but simultaneously synchronize their personal brands with their employer’s corporate brands for an enhanced brand experience at their personal as well as professional level. This effort in working towards attaining a harmony with the corporate brand empowers them to bring the ethos, values and vision of your corporate brand to life; by offering a firsthand LIVE experience of your brand to your target audience.

10. Most important: a Stronger Brand means Better Business means Bigger Profits!

Powerful Brands foster Better Businesses and Growing Businesses nourish the power of their Brands. And when this nourishment and enrichment of brands happen at the corporate as well as personal levels, then a business is said to actualize 100% of its most precious asset-its executives. By empowering them to build their personal brand, and thus evangelize and nurture their corporate brand in the process, the company ensures that the executives become the custodians of the brand-who are voluntarily and proactively contributing and building its visibility, credibility and reputation to attract better business opportunities, and hence influence the overall profitability of the company-monetary as well as the corporate brand equity.

These are the 10 benefits that your company can milk by adopting the power of personal branding and honoring your key executives-your star performers, as these are indeed the true brand guardians of your brand.

Words of Wisdom: View branding of your Company and your Executives as an Investment; the one that yields returns in a long run; priceless returns that no other investment can match.

Liked this article, and wish to experience the power of Executive Branding for your C-Suite Executives? Get in touch with its Author & the Personal Branding Pioneer in India-Tanvi Bhatt (The Personal Brand Strategist for Indian CXOs) today!

The Invisible CEO Diaries-Part 1: Why is the CEO ‘The Invisible Icon?’

They are the Leaders, and often the Thought Leaders of India’s fastest growing companies; but who are they really? In the pursuit of Corporate Excellence, sacrifices have been made, compromises have been sought; and these have contributed to the growing league of gentlemen, who are indeed inimitable performers, but are still invisible.

The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to! This is the first in a 3-part series of ‘The Invisible CEO Diaries’.

Sin #1: Being Invisible

Hail the Mr. India CEO, who is there, but not really there! The Mr. India Syndrome refers to the figurative presence and the literal absence of our CEOs across the Social Media in the Web 2.0 era.

Being the Invisible CEO in today’s digital age is characterized by the following faux pass:

  1. Namesake profiles on professional social media platform like LinkedIn; which were created in the BC (Before Christ) times are now obsolete & ostracized!
  2. The moment you walk into a roomful of Dignitaries, Nobody recognizes You! Because the generic silhouette instead of a professional headshot, keeps you invisible both online & offline.
  3. When searched online, due to a dismal digital presence, the Google Geek couldn’t have been more unkind to your online reputation.
  4. Delegating social media accounts like Twitter, does severe injustice to your true persona as well as your company’s reputation
  5. Laurels of your offline success are not sung online; as no other Soul outside your cozy circle has been enriched by your Career Karma
  6. Tipping point: When you are googled; every other “John Smith” surfaces, but YOU!

Well, all hope isn’t lost, yet! Your knight in shining armor is here; to take the Brand YOU from the dark shadows of invisibility to the powerful heights of invincibility! A Powerful Personal Brand empowers you to step out from the invisible shadows of professional oblivion into the glory of ICONIC Professional Excellence.

Personal Branding empowers you to Discover what makes the Iconic Brand YOU- YOUnique; it is the art and science of unearthing your exclusive brand value proposition that differentiates you from the world, and puts you in the limelight. Once you know, what makes the Brand YOU tick, you are ready to build the desired Reputation of the Brand YOU; after all, your Personal Brand, is your Reputation- both online & offline. But How do you do it? Well, isn’t that always the Question…

The next article will talk about the perils of Ignoring your Personal Brand!