Tag Archives: building personal reputation

Lead with LOVE: The best kept secret of Personal Branding

Love. What has Love got to do with Personal Branding?

Of course I love my brand, I love myself- if I got you thinking! Well, who doesn’t?

But when love does make the world go round; vanity-doesn’t. Period. If you love the Brand YOU on borderline narcissism, you don’t love your brand, you just love yourself-and that’s one huge difference. When one truly embarks upon a journey with love-selfless love, when one learns to lead with love; rest all becomes immaterial.

LEAD LOVE

We all lead our lives, our families, our communities, our employees, our dreams at some point of our life-the leadership seasons thereof might vary in time and duration; but lead do we. When one learns to lead their life with love, one hopelessly falls in love with all these aforementioned elements of our life; and constantly works towards loving better, living better and most importantly giving better.

Now, as a human-it is easier to love-as it is mostly selfish love, but as a leader, it gets equally challenging-because it now needs to be unadulterated selfless love. But histories have witnessed the evolution and iconification of a few handful leaders who have lead with love- all life long. This love has immortalized them in the annals of mankind as celebrated thought leaders and icons of their generation. How did they do this: They loved and they gave.

Giving selflessly is the hallmark of true love. And so is the hallmark of great people brands. And is indeed the best kept secret of Personal Branding. “Only when thou shall give, thou shall receive.” But giving your all, requires LOVE, a different level of commitment to a cause a dream a legacy larger than life. This legacy is your personal brand, your place in history. A celebration of love, gifts and legacy of the Brand YOU.

Are you ready? today? to lead? But not just lead, lead with LOVE; with commitment to give, to build, to celebrate your moment in history, your brand legacy?

Then Love. Give. Bequeath.

The ART of Branding Yourself: Be the Story that touches their Souls

Why does one need personal branding?

Branding has always been associated with Products and Services in the conventional corporate society! But off late, as the skills become commodot-ized and people get replaced faster than you say ‘You’re fired’, if you are a fresher or a CXO, matters naught! If you do not have what it takes to stand out and apart from the herd of me-toos, you might end up following the herd, instead of leading it.

Even if one is the captain of his own ship, steering through the rocky waters of entrepreneurship in a near perpetual global economic gloom, it has become increasingly difficult to win new customers/clients, satisfy and delight them and moreover convert them into loyal patrons of your products and services-forever.

And even if you are not a fresh entrepreneur on the run, even as a seasoned entrepreneur, it becomes imperative for you to be known as THE thought leader that you truly are, and this is where your personal brand, and it’s brand story comes into picture–it becomes crucial for your and your company’s brand reputation that you take control of making the world know and see the best of the Brand YOU.

How does one build a personal brand?

Along with the prestigious PHD Chamber of Commerce of India, Tanvi Bhatt-India’s leading Personal Brand Strategist is bringing to you a half a day seminar on ‘The Art of Branding Yourself’; this event is being organized at the PHD Chamber on the 4th of October 2013, and is open to all the ambitious professionals from all walks of life: whether you are an Executive, Entrepreneur, CXO, Managing Director, Founder/Promoter of your company, the power of Personal Branding is for one and all.

So, come and experience how the art of branding yourself with Tanvi’s signature 3D Model of Branding: Discover-Design-Deliver empowers you to build an iconic Brand YOU. Learn to leverage the power of brand storytelling in personal branding to inspire and influence your communities both online and offline….

flyer

For more information on this event, please mail us on info@panache-studio.com or get in touch with Tanvi directly.

If you are based in Delhi, this is your moment to get ‘Brandtastic’ with Tanvi Bhatt- The Personal Branding Pioneer in India. See you there…

Sinful Personal Branding Tip #6 : The ‘Ira’ art of building the Brand YOU

Thou shall reserve thy deepest wrath, the strongest passion,                   for the boldest deeds.
Ira Art

The power of such deep wrath becomes truly invincible when you fuel it with your wisdom and transform it into a passion; it then evolves from a sin to a savior: the savior of the righteous way of life-your way of life. A passion to beat the odds, bring the change and build a legacy, which goes on to eradicate the most fundamental reasons of thy wrath itself. It has perhaps been the strongest weakness of mankind, to be eternally consumed by these wrath-full pursuits, but now, no more. Presenting my Ira way of building your brand, by passionately focusing, the rave-aceous focus of the Brand YOU on:

The work-life disharmony: This one aces the list as it indeed is the root of all other evils of one’s professional life! Promise a non negotiable dedication to yourself: Work is work. Period. Beyond it you shall not allow it to encroach upon your- me time, family time and passion time. So rave out against the over demanding work lifestyle and passionately pursuit a beautiful harmony amongst the aforementioned 4 dimensions of the Brand YOU mosaic.

That ‘sleepless’ social factor: These are the causes that deeply perturb you in your sleepless nights by their mere existence-not necessarily in your life, but in the society. What it is, matters not. What you want to change about it that does. And it’s time. Time to rave out against these egregious evils by passionately championing them and consuming them, starting from around you. The scale matters not, the change does: Go social (online) to change social (offline).

The insurmountable challenge: Aha! The one milestone that seems to have a mind of its own! Each of us, have but once faced that elusive milestone, the un-scalable summit that has cost us our wits. Some of us retreat and re-jig while some relapse. Don’t you bow out from the conquest! But bounce back-bounce back vehemently and fuel your brand with the deep seated desire to achieve the impossible. Nurture the disappointment, foster your passion, rave out against the odds-and finally emerge victorious.

Wrath becomes thy passion, when wrought with, thy wisdom.

Your turn to tell me how will you indulge in this ira-tastic art of building the Brand YOU!

Sinful Personal Branding Tip #5 : The ‘Gula’ art of building the Brand YOU

If thou shall not indulge, how will the world indulge in you?

Gula

If you think you are that one in a million soul who is content, think again. If gluttony has never been your fancy, if you believe you would never want to indulge, you are so in for a treat! Yes. The word of the day is indulge: indulge into knowing yourself better, loving others better, empowering others better, being better and growing up better!  So let’s indulge ourselves to our hearts content, and then indulge some more; after all, as wine gets better with its timely indulgence, so does your brand; the more you indulge it, the better it gets. Let’s take this party on the floor with my gula way of celebrating the brand YOU:

Take your fill:

  1. Feed your curiosity:  Today, curiosity doesn’t kill the cat; but the lack of it will certainly be fatal for the brand YOU. The more curious you get about your brand reputation and performance, the better you get at enhancing it. So feed it up with dollops of critique, regularly.
  2. Feed your aptitude: Today, aptitude is the secret ingredient of your brand’s recipe. How YOUnique your aptitude is, determines how exotic and exclusive your brand will be! So feed it up with a dash of YOUniqueness , and make it irresistible.
  3. Feed your motivation: Today, motivation is what fuels your passion to make your dreams/visions come true! Seek out one new inspiration a day that motivates you to do more, be more. So feed it up with a pinch of inspiration daily.
  4. Feed your attitude: Today, attitude is the seasoning agent in your flavor of success. If your attitude is seasoned with altruism and affection, your brand will spread the aroma of love too. So feed it up with the lush of love that makes their hearts melt.
  5. Feed your soul: Today, the one thing your soul truly craves for is a kiss of divine indulgence, which furthers it towards its beloved enlightenment. So feed it up with a zest of divine illumination, that enlightens a million more souls.

Indulge yourself today, for the world to indulge in the Brand YOU tomorrow!

Your turn to tell me how will you indulge in this gula-tastic art of building the Brand YOU!

Sinful Personal Branding Tip #2 : The ‘Avaritia’ art of building the Brand YOU.

It’s time to make a soulful oath; an oath to nurture thy greed, solely for thy gallant growth.

Those who slander greed (avaritia); might have never indulged into its selfless pursuit! Greed in itself is never sinful, lest it consumes you into materialist gallows. How could it be, if the only manifestation of your naked greed is in the noble form of holistic growth-for yourself and for the world! I thus encourage you to honor your selfless greed for knowledge that fosters the tangible as well as intangible growth of your personal brand, which in turn contributes to your brand’s legacy.

Avaratia

My avaritia way of nurturing the Brand YOU-via the noble pursuit of growth-for the greater good:

Greed for tangible growth as:

  1. A person: enrich your character by doing your brand karma religiously-by touching more lives every day. A rich character attracts richer affection for your brand.
  2. A professional: enhance your competency with an insatiable pursuit of knowledge. An inimitable competency commands unrivaled reverence for your brand.
  3. A performer: empower your credibility by surpassing the expected delivery of your brand promise-every single time. A resolute credibility bolsters the reputation of your brand.

Greed for intangible growth of:

  1. Emotional quotient: enrich your emotional intelligence by making real and worthy human connections in this digitally dominant ecosystem. This elevates the social worth of your brand.
  2. Intellectual quotient: enhance your brand’s potency by nurturing your intellectual realm which transforms your knowledge into worldly wisdom. This distinguishes the esoteric experience of your brand.
  3. Spiritual quotient: empower your spiritual journey in this world by imbibing the infinite soulful inspirations from the universe and amplifying its reciprocation. This fuels the inspirational power of your brand!

Greed is good, very good; but only when it fosters the greater good via your personal brand’s promise. Who would have erstwhile thought that even greed for your own good, has the potential to influence the greater good! When you embark upon this avaritia way of building your personal brand, you are actually nurturing your greed to build a legacy; a legacy worthy of legends; legends that change the world!

Your turn to tell me how will you indulge in this avaritia art of building the Brand YOU!

Sinful Personal Branding Tip #1: The ‘Superbia’ art of building the Brand YOU.

pride roses

Those who speak ill of pride (superbia) have never put it to a noble use. Pride in itself, is not a sin; being consumed by it, is. The mere mortals may get consumed by fickle pride; the reigning immortals of the corporate kingdom, command it to build a legacy. My Superbia way of building the Brand YOU:

  1. Pride in your value: If you do not believe in yourself, nobody will. Likewise, if you do not believe in the exclusive value that you offer, who else will? Empower your brand with an exclusive and rare promise of value that makes the world proud of you, your brand.  Pride in the promise of your brand value.
  2. Pride in your network: Gone is the era of thriving in solo; today, you must belong- belong to a tribe that you may intellectually nourish and be nurtured in return. The stronger your tribe, the strong be your brand. Pride in the enrichment of your network.
  3. Pride in your vision: Your Vision must speak for itself, raise applause, touch hearts and transform lives, one life at a time. Your vision is not for yourself, but the society, the world, the universe. Envision such a noble change that the entire universe prides in your vision, and conspires to help you realize it. Pride in the benevolence of your vision.
  4. Pride in your commitment: Time is a humble servant of your Brand, but once you commit your service to it, time will laud the karma of your brand. Dedicate at least 10 minutes to your brand karma daily; and watch your brand turnaround the karmic wheel, and how! Pride in the commitment of your brand karma.
  5. Pride in your brand: Your brand is your thought leadership; your thought leadership that will define your reputation.  A reputation that will be immortalized in your legacy. A legacy that will be cherished for an eternity. Pride in the legacy of your brand.

So, be proud of your superbia indulgence; after all such noble manifestation of pride, is what Icons are made of.

Your turn to tell me how will you indulge in this pride-tastic art of building the Brand YOU!

The Sinful art of building Brand YOU

Personal Branding is not only about being a brand and doing your brand do. It’s about how you do your Brand-do. Everyone is singing a similar song, but what melodies do you infuse in your song, to make it exclusive, exciting and enriching to all those who hum it-that’s what matters. The moral of the song story is, to focus on how you do your brand karma-differently-such that it not only elevates your personal brand and your career, but also enriches you as a person.

For time immemorial, we have been told to shun the sins: the 7 deadly sins that maketh the death of mankind; atleast metaphorically. But I beg to differ. As beauty lies in the eye of the be-holder; wisdom in our perception. I now urge you to see the beautiful perspective I am sharing with you. I want you to pause, think and only then embrace this sinful art of building the Brand YOU. Believe you me; once you share my perspective, these 7 sins are totally worth indulging into.

Starting this June, for coming 7 weeks, I will take you through this exclusive journey of building your brand, with the once condemned, but now-to be-celebrated traits of building a more meaningful personal brand. Every week as we indulge into a brand new sin for the Brand YOU, you will discover a new perspective on the 7 infamous sins we have known till now, a perspective that will make you wonder, are they really so sinful? Only your perception will decide. Command these 7 sins to celebrate this once sinful indulgence of Brand YOU:

The Sinful art of Personal Branding

  1. Superbia (pride): Rest it in the inflating number of lives you enrich
  2. Avaritia (avarice/greed): Reserve it for knowledge to grow yourself
  3. Luxuria (desire): Focus it on a legacy of wisdom and benevolence
  4. Invidia (envy): Covet the reach of the giver and the doer
  5. Gula (gluttony): Insatiable thirst for self-critique & improvisation
  6. Ira (wrath): Rave against the injustice and the disharmony in the world
  7. Acedia (sloth): Laze out in the eternal conquest of power play & materialism

Life isn’t black or white; but a beautiful canvas ordained with infinite shades of grey that manifest themselves slowly-ever changing, ever evolving. The beauty of which is captured solely by the power of your perception-which can perceive it as a muddle or a mystery. Likewise, it is your perception which will empower you to either command or be consumed by these so called sins, and transform them into 7 invinciblel ideologies to build a powerful personal brand called YOU. Are you game?