Tag Archives: Be Brandtastic

FOCUS: 3 steps to sharpen your Brand Focus

Focus. The more you focus; the more Brand YOU comes into focus.

Focus on the WHO. Focus on the WHAT. Focus on the WHERE.

Focus_Jobs

The smaller your focus; greater is the probability of your success. Its indeed ironical that one must narrow one’s focus to amplify ones success. But true it is. Like they say: You cannot be everything to every one. 

Like I say: Be the jack of all trades, master of some and emperor of ONE.

Focus on the WHAT: Brand your product/service which you can offer better than the best

Focus on your core area of expertise and make it your Brand-stinction! Then hone your said skill set every single day so you may trump all others and personify your brand YOUniqueness like no other. Put your Brand focus on what makes you exceptional: your talents, your passions, your aspirations and how these distinguish you from the mortals.

Focus on the WHO: Map your ideal target group that you can serve the best; people who will benefit the most from your ‘Xclusive Xpertise’

Focus on the smallest community of target audience and be the invincible expert on call; this doesn’t mean that you should never work for people who fall out of your target audience, but this distinction presents you with a well defined focus group, to focus your brand promotion and marketing efforts on. Remember, the most important criteria should be that you enjoy working with the said target group: they must be equally energized and excited about Brand YOU and your exclusive promise of value! Why waste precious time and energy in reaching out to people who are not your ideal customers? Why indeed?

Focus on the WHERE: Be constantly visible across selective touch points.

One of the 3 C’s of Personal Branding-Constancy (other two being Clarity and Consistency )-in your Brand Visibility across the best suitable media to reach, engage and empower your target audience day after day. Research and select the media platforms, both online and offline where your target audience best loves to spends their time on and best trusts to gain knowledge and information from. Why bother focusing on a multitude of platforms where your customer frequents not?

FOCUS your brand time and be rest assured; soon shall you be the beloved cynosure of your target audience. Period.

From Passion to Inspiration: Build a Brand truly ICONIC

That’s my message to you in this Brand N-YOU Year! And my gift as well!

Every single day in 2014, I am going to bring a fresh bout of inspiration in your life: Inspiration so irresistible and so addictive that it will begin to consume you to do more, be more, love more. Only when you fall in love with your brand all over again, will you embark upon a journey of making the world fall in love with this truly iconic brand called YOU!

So let’s begin this passionate pursuit of knowing, showing and growing YOU. Let’s begin the much awaited celebration of the Brand YOU.

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Passion when molded with purpose gives birth to an inspirational legacy. Matters naught how profitable your passion is or how benevolent your purpose is.  What matters is, when you fuel your passion with the singular purpose of adding value to the world by doing what you love to do; you begin an ethereal karmic cycle which circles back to you bringing joys of life never before imagined: The Joy of giving; the joy of inspiring others to give more.

Passion when honed to perfection gives you an inimitable brandstinction over others. Matter naught if it is your play passion or work passion; as either one has the potential to evolve as the soul of the Brand YOU. If you are blessed to have your passion as profession, you are halfway there-what must follow is a passionate pursuit to evolve your passion into the thought leadership of your personal brand-the legacy you wish to bequeath. And if you are one of those, whose passions and profession does not align, believe you me, all is not lost! All you need today is to acknowledge your passions and allow them back in your life. A Life without passions, is a life without reason. One can beautifully juggle between passion and profession if he imbibes the one trait required to do so: passion.

“Be passionate about your passion, a legacy will but follow.”

Your passion makes you happy. Your happiness makes you love. Your love makes your give. Your giving make you valuable. Your value makes you irresistible. Your magnetism makes you inspirational. Your inspiration makes you influential. Your influence makes you ICONIC.

Allow yourself to be consumed and commanded by your passion; it is the only way to make your life worth living!

Sinful Personal Branding Tip #4 : The ‘Acedia’ art of building the Brand YOU

Thou shall not be subjected to the rat race; thou shall enjoy the slothful empowerment to the top.

For those who believe, that never has been sloth (acedia), the secret of success; couldn’t be more wrong. All you need is to master the art of employing this so called sin to do your bidding. And voila! Will you ace the race! Well, there wouldn’t be much of a race-as where others would be scrambling their way to the next milestone-you would be indulging into these slothful secrets of personal and professional excellence. Haven’t we grown up with the age old dogma of slow and steady wins the race? Oh yes! It’s just that we haven’t perceived it to be actually applicable in today’s age where jobs change faster than seasons. So let’s explore my Acedia way of building and empowering the Brand YOU:

sloth garfield

Sloth it out on-

  1. Jack of all trades syndrome: The reason why it’s called the ‘Jack’-you remain as such; your attempt to know it all for ‘em all is a huge waste of your invaluable expertise potential. Sloth tip: Focus only on your core mastery; your unique promise of value.
  2. Out running the world (competition): You truly have no competition, the only worthy yardstick you need beat is your own! Sloth Tip: Focus only on outdoing yourself, the rest of the world is just a spectator.
  3. Power play conquest: The primal urge of conquest keeps us exactly that: primitive. Play your game such that your true power is measured against the heartfelt smiles you empower. Sloth tip: Focus only on meaningful power; the one that truly empowers others to do more.
  4. Mindless materialism: What’s thy glittering gold worth, if it may not illuminate a dark hut? The wealth amassed from purely materialist pursuit is not worthy of your brand, unless you put it to a noble use too. Sloth tip: Focus only on benevolent materialism; rest is immaterial.
  5. Reprisal of the rivals: It’s indeed beyond mortal to forgive; laze out the incessant urge to even up! Time it out today; tomorrow it will be history. Sloth tip: Focus only on protecting your karma; it’s your karma, it’s worth it.

Your turn to tell me how will you indulge in this sloth-ful art of building the Brand YOU!

Sinful Personal Branding Tip #1: The ‘Superbia’ art of building the Brand YOU.

pride roses

Those who speak ill of pride (superbia) have never put it to a noble use. Pride in itself, is not a sin; being consumed by it, is. The mere mortals may get consumed by fickle pride; the reigning immortals of the corporate kingdom, command it to build a legacy. My Superbia way of building the Brand YOU:

  1. Pride in your value: If you do not believe in yourself, nobody will. Likewise, if you do not believe in the exclusive value that you offer, who else will? Empower your brand with an exclusive and rare promise of value that makes the world proud of you, your brand.  Pride in the promise of your brand value.
  2. Pride in your network: Gone is the era of thriving in solo; today, you must belong- belong to a tribe that you may intellectually nourish and be nurtured in return. The stronger your tribe, the strong be your brand. Pride in the enrichment of your network.
  3. Pride in your vision: Your Vision must speak for itself, raise applause, touch hearts and transform lives, one life at a time. Your vision is not for yourself, but the society, the world, the universe. Envision such a noble change that the entire universe prides in your vision, and conspires to help you realize it. Pride in the benevolence of your vision.
  4. Pride in your commitment: Time is a humble servant of your Brand, but once you commit your service to it, time will laud the karma of your brand. Dedicate at least 10 minutes to your brand karma daily; and watch your brand turnaround the karmic wheel, and how! Pride in the commitment of your brand karma.
  5. Pride in your brand: Your brand is your thought leadership; your thought leadership that will define your reputation.  A reputation that will be immortalized in your legacy. A legacy that will be cherished for an eternity. Pride in the legacy of your brand.

So, be proud of your superbia indulgence; after all such noble manifestation of pride, is what Icons are made of.

Your turn to tell me how will you indulge in this pride-tastic art of building the Brand YOU!

The Power of Soul enriches your Brand’s Experience

Life is the Soul’s Journey; An Experience like no other. An Experience that transcends lifetimes.

Words aren’t enough to discuss the Power of your Soul; the very essence of your raison d’être. It is believed that our Soul is the perpetrator of our life; it is the beautiful medium of experiencing life; and the solitary source of the experience that we offer to this world.

Your Body empowers you, Your Mind enables you, Your Heart engages you, but Your Soul enriches you, as well as the world-with a beautiful experience of YOU! Likewise, your personal brand experience is enriched by the power of the Soul-The Soul of your Brand.

Your Personal Brand Experience is the microcosm of you and your world; and is thus, as unique and rare, as the Soul that nourishes and enriches the Brand YOU. The Experience of Brand YOU encompasses Your Brand Proposition, Your Brand Presentation and Your Brand Promise-honored.

Peacock-Brand-Soul

The Soul of Brand YOU is a beautiful mosaic of your Brand’s Values and Passions that present it a unique, rare and an iconic distinction over others. And the art of soulful introspection to discover the Soul of your personal brand is an experience in itself!

  1. Introspect and Identify 5-7 Values that you will never give up on: not even at gunpoint! These could be any aspect such as integrity, compassion, ambition, etc. which make you, YOU!
  2. Prioritize these Values on the basis of the importance they hold in your life today; remember, as we mature our values do grow and mature with us.
  3. Now, pick your top 3 values off the list; these are the top 3 dearest values of Brand YOU; the core fundamentals of your Brand.
  4. Identify your 2 deepest Passions that enthrall you beyond measure; the real sources of elation. Let one be your work passion-your work passions are often manifested in the form of brilliant milestones that adorn your professional journey; and the other your play passion-the thing that you love to indulge into after a washed out week.
  5. Strategize your Brand Statement- a brief one liner- using all or some of these 5 entities (your 3 values & 2 passions) that capture the essence of Brand YOU.
  6. Arrive at a word-just one word-that personifies this beautiful ensemble of your values, passions and the soul statement in one glorious word; this is the Soul of your Brand.

This is the Soul of Brand YOU, which draws the world to you. This is the source of an exclusive, rare and a truly iconic experience that your Brand offers to the world. This is the inspirational legacy, that you are about to confer upon this world.

For example, my top 3 core values are Eloquence, Elegance & Excellence, and my two deepest passions are creative brand communication & playing chess. I am delighted to share my brand statement with you, the SOUL of my Brand is:

‘I empower YOU to build an iconic personal brand that is enriched with the esoteric excellence of chess-spired strategies and the discerning ethos of elegance & eloquence: elegance in your brand experience & eloquence in your brand expression that enables you to conceive & craft a signature brand exposition.’

“Your Brand Experience is your Legacy; Your Brand’s Soul, its Inspiration.” Tanvi Bhatt

7 Golden Rules for the Brand N-YOU Year 2013!

The DREAM

With the Christmas carols in the air, and the New Year beckoning us to religiously adopt a resolution list that would change your life forever-at least THE 2 week forever that you can keep up with it- and the infectious thrill for a brand new year that envelops you the moment you step into December; it’s that time of the year again, when we want to not look back to the good, bad or the ugly year (I pray not!) that we have had, but fill up every potent cell of our body with an unabashed optimism for a rockstar 2013 ahead-such optimism that genetically modifies your DNA and actually makes you believe that life will be SIGNIFICANTLY different for you this new year. (Amen!)

But is it really???

The TRUTH

Sadly, it is not. Period. At least not for those who just fill their lives with hollow optimism for a miracle to happen-and then wait for a magic wand to wave off their woes and indulge their whims!  But yes, the year does belong to those who nurture their optimism with honest and sincere DEDICATION towards their goal of desiring a better and transformed life, with but one thing: Dedication.

7 Golden things TO-DO before you hit 2013

7 Golden things TO-DO before you hit 2013

The PROMISE

I Promise you, that if you ADOPT and follow these 7 Golden Rules- My 7 DOs for 2013-before it dawns on you, not only will you stay on-track with your Personal Branding Efforts-day after day, month after month, but by the next December 2013, you will see your SMART Goals yield Substantial Brand Equity for the Brand YOU!

  1. Decide the goal for your brand: Every year we make new resolutions, for a better job or a better lifestyle, or the worst kept of ’em all a better body! Decide the professional goals for your Brand for the year 2013, RIGHT NOW itself so it doesn’t get lost in the myriad of other resolutions. While goal setting ensure the SMART Test is passed by each and every goal; i.e. they must be Smart, Measurable, Achievable, Realistic, Time-oriented.
  2. Divide the goal into sub-goals: If you have enlisted 3 BIG Goals for Brand YOU, then the best approach to achieving them is to break them up into a series of sub-goals which when achieved subsequently conquer the BIG ONE too! It’s a simple historical concept: Divide & Conquer.
  3. Determine the priority checklist for all these goals: Once you have the game-plan of what ALL you want to achieve in the coming year, go ahead and PRIORTIZE Goals. Run your goal-list in your mind and start sorting it in the order of importance as well as FEASIBILITY to be achieved. Use a time frame of ‘in 3 months’, ‘in 6 months’ and ‘6 months+’. At the end of this step you shall have a well planned and prioritized list of activities that you will execute to evolve the Brand YOU from Invisible to Invincible
  4. Develop the list of resources to achieve these goals: A SMART and strategically designed game-plan is only half a battle won; to prepare for the contingencies ahead, one must THINK 360into the future to determine HOW you are going to win the battle. Not all but definitely some of all Goals would demand an additional resource of intervention from an external source, which you will have to foresee and arrange for. For e.g. you might want to move up the ladder of corporate hierarchy, but need an additional skill set to differentiate your Brand from the rest; hence you must evaluate your Goals on what else you NEED to achieve them.
  5. Design an action plan for a monthly basis: Once you pen down, WHAT you are going to achieve, followed by HOW you are going to achieve, it’s time to work on the WHEN. Create a month by month diary of goals, which will elucidate your monthly activities to be completed to move one step ahead in your battle. If you are a control freak like me, you may also further break down the month into a fully organized week by week goal-a-thon to make your life BEAUTIFULLY organized.
  6. Dedicate your mind, body and time to achieve it: Now comes the most IMPORTANT element of your Brand, YOU! After all the aforementioned efforts towards a Brand N-YOU Year 2013, it will be rather sad if YOU are unable to meet up to your own challenges and expectations. In fact it would be tragic. So you need to be mentally prepared and committed to advance upon a Brand N-YOU journey this coming year. Staying physically fit is as IMPORTANT as being mentally committed, ‘coz if the twain don’t co-operate, then we have a serious problem friend. My Word: DISCIPLINE is your new best friend this coming year.
  7. Do it up and do some more: Who doesn’t like delightful surprises? It is CRUCIAL that you do your do, which you have so painstakingly devised, but it is my personal advice, to go ahead and DO some more.  Surprise yourself with a few un-planned goals in the middle of the year, to get you EXCITED and enthusiastic about delighting yourself with some brownie points in your Goal-a-thon.  Trust me it’s a win-win situation for you-nothing more, nothing less.

 

How to make people fall in Love with Brand You: BOOST YOUR BRAND LOVE!

We love some Brands, We hate some Brands, and we couldn’t be bothered by some!

What is the compelling factor of these Brands that evokes such strong emotions within us?

What is it that they are doing fabulously or where are them taking the fall?

What is the secret that some Brands know of, and most others are still struggling to discover?

red brand loveIt is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some People know how to move these hearts, and not only live there, but also dominate their minds-forever. These are the People Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist. Do you have it in Brand YOU yet?

The secret that these people or brands or now-a-days people brands know of is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to BOOST YOUR BRAND LOVE-to evoke such emotions in your audience that fill them up with unconditional love for you and your Brand.

  1. WOW and Entice: Grab their attention by offering a truly unique and exclusive value proposition that is perhaps yet unheard of. Once you have grabbed their eye balls, then you set those brain balls in motion such that they catapult your brand on their most wanted list. They MUST want you, want to work with you and want to buy your products/services-unconditionally. This gets them excited about you.
  2. Envision a Brand New World: If there is a concept called larger than life-imbibe it and embody it. Paint a beautiful vision for them to see their lives being changed for good, by consuming or utilizing your product or services. The key is to make them envision a beautiful new world (or way of life), which is an outcome of your humble contribution. This gets them motivated about you.
  3. Foster exclusivity: Nobody forgets you when you shower them with the VIP treatment. Make your audience belong to you-your brand-like no other. Give your exclusive set of patrons the benefit of being a part of your Brand’s Prive-a private little group which enjoys exclusive privileges and special services. This nurtures loyalty for your brand.
  4. Out-love Competition: I borrow this term from Seth Godin, who recently wrote a beautiful post on how you need to out-love your competition instead of out-thinking them. If your community showers 1X love on you-reciprocate 2X of its worth. Delight them at every possible brand experience of YOU-before, during and after closing the deal. Always scout for ways to make them feel-loved. This gets them passionate about you.
  5. Over Deliver: The best kept secret of world’s most beloved brands-is that they under promise and over deliver. This keeps them in the perpetual good books of their target audience-for being most trustworthy and preferred brands. This nurtures an eternal trust and faith in your brand.

These are my favorite 5’s. I would love to know how you make them people fall in love with you/your brand again and again. Do share your tried and tested Brand-LOVE Secrets in the comments section below…What EMOTIONS do try to evoke in your Brand Community???