Category Archives: Iconic Personal Brands

From Passion to Inspiration: Build a Brand truly ICONIC

That’s my message to you in this Brand N-YOU Year! And my gift as well!

Every single day in 2014, I am going to bring a fresh bout of inspiration in your life: Inspiration so irresistible and so addictive that it will begin to consume you to do more, be more, love more. Only when you fall in love with your brand all over again, will you embark upon a journey of making the world fall in love with this truly iconic brand called YOU!

So let’s begin this passionate pursuit of knowing, showing and growing YOU. Let’s begin the much awaited celebration of the Brand YOU.

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Passion when molded with purpose gives birth to an inspirational legacy. Matters naught how profitable your passion is or how benevolent your purpose is.  What matters is, when you fuel your passion with the singular purpose of adding value to the world by doing what you love to do; you begin an ethereal karmic cycle which circles back to you bringing joys of life never before imagined: The Joy of giving; the joy of inspiring others to give more.

Passion when honed to perfection gives you an inimitable brandstinction over others. Matter naught if it is your play passion or work passion; as either one has the potential to evolve as the soul of the Brand YOU. If you are blessed to have your passion as profession, you are halfway there-what must follow is a passionate pursuit to evolve your passion into the thought leadership of your personal brand-the legacy you wish to bequeath. And if you are one of those, whose passions and profession does not align, believe you me, all is not lost! All you need today is to acknowledge your passions and allow them back in your life. A Life without passions, is a life without reason. One can beautifully juggle between passion and profession if he imbibes the one trait required to do so: passion.

“Be passionate about your passion, a legacy will but follow.”

Your passion makes you happy. Your happiness makes you love. Your love makes your give. Your giving make you valuable. Your value makes you irresistible. Your magnetism makes you inspirational. Your inspiration makes you influential. Your influence makes you ICONIC.

Allow yourself to be consumed and commanded by your passion; it is the only way to make your life worth living!

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The Sinful art of building Brand YOU

Personal Branding is not only about being a brand and doing your brand do. It’s about how you do your Brand-do. Everyone is singing a similar song, but what melodies do you infuse in your song, to make it exclusive, exciting and enriching to all those who hum it-that’s what matters. The moral of the song story is, to focus on how you do your brand karma-differently-such that it not only elevates your personal brand and your career, but also enriches you as a person.

For time immemorial, we have been told to shun the sins: the 7 deadly sins that maketh the death of mankind; atleast metaphorically. But I beg to differ. As beauty lies in the eye of the be-holder; wisdom in our perception. I now urge you to see the beautiful perspective I am sharing with you. I want you to pause, think and only then embrace this sinful art of building the Brand YOU. Believe you me; once you share my perspective, these 7 sins are totally worth indulging into.

Starting this June, for coming 7 weeks, I will take you through this exclusive journey of building your brand, with the once condemned, but now-to be-celebrated traits of building a more meaningful personal brand. Every week as we indulge into a brand new sin for the Brand YOU, you will discover a new perspective on the 7 infamous sins we have known till now, a perspective that will make you wonder, are they really so sinful? Only your perception will decide. Command these 7 sins to celebrate this once sinful indulgence of Brand YOU:

The Sinful art of Personal Branding

  1. Superbia (pride): Rest it in the inflating number of lives you enrich
  2. Avaritia (avarice/greed): Reserve it for knowledge to grow yourself
  3. Luxuria (desire): Focus it on a legacy of wisdom and benevolence
  4. Invidia (envy): Covet the reach of the giver and the doer
  5. Gula (gluttony): Insatiable thirst for self-critique & improvisation
  6. Ira (wrath): Rave against the injustice and the disharmony in the world
  7. Acedia (sloth): Laze out in the eternal conquest of power play & materialism

Life isn’t black or white; but a beautiful canvas ordained with infinite shades of grey that manifest themselves slowly-ever changing, ever evolving. The beauty of which is captured solely by the power of your perception-which can perceive it as a muddle or a mystery. Likewise, it is your perception which will empower you to either command or be consumed by these so called sins, and transform them into 7 invinciblel ideologies to build a powerful personal brand called YOU. Are you game?

The Power of Soul enriches your Brand’s Experience

Life is the Soul’s Journey; An Experience like no other. An Experience that transcends lifetimes.

Words aren’t enough to discuss the Power of your Soul; the very essence of your raison d’être. It is believed that our Soul is the perpetrator of our life; it is the beautiful medium of experiencing life; and the solitary source of the experience that we offer to this world.

Your Body empowers you, Your Mind enables you, Your Heart engages you, but Your Soul enriches you, as well as the world-with a beautiful experience of YOU! Likewise, your personal brand experience is enriched by the power of the Soul-The Soul of your Brand.

Your Personal Brand Experience is the microcosm of you and your world; and is thus, as unique and rare, as the Soul that nourishes and enriches the Brand YOU. The Experience of Brand YOU encompasses Your Brand Proposition, Your Brand Presentation and Your Brand Promise-honored.

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The Soul of Brand YOU is a beautiful mosaic of your Brand’s Values and Passions that present it a unique, rare and an iconic distinction over others. And the art of soulful introspection to discover the Soul of your personal brand is an experience in itself!

  1. Introspect and Identify 5-7 Values that you will never give up on: not even at gunpoint! These could be any aspect such as integrity, compassion, ambition, etc. which make you, YOU!
  2. Prioritize these Values on the basis of the importance they hold in your life today; remember, as we mature our values do grow and mature with us.
  3. Now, pick your top 3 values off the list; these are the top 3 dearest values of Brand YOU; the core fundamentals of your Brand.
  4. Identify your 2 deepest Passions that enthrall you beyond measure; the real sources of elation. Let one be your work passion-your work passions are often manifested in the form of brilliant milestones that adorn your professional journey; and the other your play passion-the thing that you love to indulge into after a washed out week.
  5. Strategize your Brand Statement- a brief one liner- using all or some of these 5 entities (your 3 values & 2 passions) that capture the essence of Brand YOU.
  6. Arrive at a word-just one word-that personifies this beautiful ensemble of your values, passions and the soul statement in one glorious word; this is the Soul of your Brand.

This is the Soul of Brand YOU, which draws the world to you. This is the source of an exclusive, rare and a truly iconic experience that your Brand offers to the world. This is the inspirational legacy, that you are about to confer upon this world.

For example, my top 3 core values are Eloquence, Elegance & Excellence, and my two deepest passions are creative brand communication & playing chess. I am delighted to share my brand statement with you, the SOUL of my Brand is:

‘I empower YOU to build an iconic personal brand that is enriched with the esoteric excellence of chess-spired strategies and the discerning ethos of elegance & eloquence: elegance in your brand experience & eloquence in your brand expression that enables you to conceive & craft a signature brand exposition.’

“Your Brand Experience is your Legacy; Your Brand’s Soul, its Inspiration.” Tanvi Bhatt

How to make people fall in Love with Brand You: BOOST YOUR BRAND LOVE!

We love some Brands, We hate some Brands, and we couldn’t be bothered by some!

What is the compelling factor of these Brands that evokes such strong emotions within us?

What is it that they are doing fabulously or where are them taking the fall?

What is the secret that some Brands know of, and most others are still struggling to discover?

red brand loveIt is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some People know how to move these hearts, and not only live there, but also dominate their minds-forever. These are the People Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist. Do you have it in Brand YOU yet?

The secret that these people or brands or now-a-days people brands know of is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to BOOST YOUR BRAND LOVE-to evoke such emotions in your audience that fill them up with unconditional love for you and your Brand.

  1. WOW and Entice: Grab their attention by offering a truly unique and exclusive value proposition that is perhaps yet unheard of. Once you have grabbed their eye balls, then you set those brain balls in motion such that they catapult your brand on their most wanted list. They MUST want you, want to work with you and want to buy your products/services-unconditionally. This gets them excited about you.
  2. Envision a Brand New World: If there is a concept called larger than life-imbibe it and embody it. Paint a beautiful vision for them to see their lives being changed for good, by consuming or utilizing your product or services. The key is to make them envision a beautiful new world (or way of life), which is an outcome of your humble contribution. This gets them motivated about you.
  3. Foster exclusivity: Nobody forgets you when you shower them with the VIP treatment. Make your audience belong to you-your brand-like no other. Give your exclusive set of patrons the benefit of being a part of your Brand’s Prive-a private little group which enjoys exclusive privileges and special services. This nurtures loyalty for your brand.
  4. Out-love Competition: I borrow this term from Seth Godin, who recently wrote a beautiful post on how you need to out-love your competition instead of out-thinking them. If your community showers 1X love on you-reciprocate 2X of its worth. Delight them at every possible brand experience of YOU-before, during and after closing the deal. Always scout for ways to make them feel-loved. This gets them passionate about you.
  5. Over Deliver: The best kept secret of world’s most beloved brands-is that they under promise and over deliver. This keeps them in the perpetual good books of their target audience-for being most trustworthy and preferred brands. This nurtures an eternal trust and faith in your brand.

These are my favorite 5’s. I would love to know how you make them people fall in love with you/your brand again and again. Do share your tried and tested Brand-LOVE Secrets in the comments section below…What EMOTIONS do try to evoke in your Brand Community???

10 Benefits of Executive Branding for your Corporate Brand-Part 2

The Yin-Yang of Branding

In the first part of this post, we saw the 5 instrumental influences an Empowered & Branded Executive has in empowering the Corporate Brand, by personifying the yin-yang philosophy, which thus leads to a cohesive development of both the Brands in this equation, harmoniously. This post goes on to highlight the next 5 benefits of empowering your executive’s personal brand.

6. Inspires a higher Employee Engagement Level

Empowered Executives feel Appreciated & Honored; and indeed this is ‘your’ reason behind their strategic selection of being the worthy Brand Ambassadors of your corporate brand. When you empower them to take control of their personal brand and career, it boosts their happiness and job satisfaction quotient by miles; and in the form of a win-win turnaround effect, boosts their engagement with the company, customers, associates, business stakeholders etc. and thus accelerates their performance too.

7. Enhances Customer Connect, Client Preference & Loyalty

For an executive, when his Personal Brand reputation becomes as sacrosanct as the corporate entity’s, his performance is fueled with 2X times the effort in building, nurturing and protecting both the reputations-as both are at stake. So as a result of this 2X worth of efforts in the execution of his personal branding & professional commitments, he goes on to add 2X times value to his customers, associates, potential clients and so on. Better value addition at the same or no cost of investment, endears him to them and earns him the deserved reputation of being the go-to person/brand for an enhanced value addition experience. This is the most vital outcome of this exercise- a happy and content customer and client base that is converted into a group of brand loyalists, and more importantly brand evangelists for both these brands they are experiencing.

8. Builds a Dual Halo Effect: The Thought Leadership augments the Corporate Brand Appeal & Brand Equity

The Branded Executive, a proactive brand ambassador is perpetually in the limelight advocating his knowledge and wisdom, by promoting his personal as well as corporate services & products, which enable his brand community to lead a better life. This builds and fosters a reputation of thought leadership for both these entities as they are slowly perceived as the harbingers of the better way of life. This thought leadership, magnetizes (both) your Brands and enhances the appeal they have in your Brand Community; and once a Brand builds its reputation as the thought leader, it then goes on to evolve as the ICONIC Brand that enjoys unrivaled brand equity in the industry. This is the priceless dual halo effect of Personal Branding adoption by the Corporate Brand.

9. Executive Branding brings your Corporate Brand to Life; as they become your Brand, in Action.

There is never a time, that the Corporate Brand has not once, wished to have a live personification of their Brand-in flesh & blood: an individual who epitomizes their corporate brand, talks their brand, and walks their brand! Executive Branding allows the Corporates to empower their individuals to not only build their own personal brands, but simultaneously synchronize their personal brands with their employer’s corporate brands for an enhanced brand experience at their personal as well as professional level. This effort in working towards attaining a harmony with the corporate brand empowers them to bring the ethos, values and vision of your corporate brand to life; by offering a firsthand LIVE experience of your brand to your target audience.

10. Most important: a Stronger Brand means Better Business means Bigger Profits!

Powerful Brands foster Better Businesses and Growing Businesses nourish the power of their Brands. And when this nourishment and enrichment of brands happen at the corporate as well as personal levels, then a business is said to actualize 100% of its most precious asset-its executives. By empowering them to build their personal brand, and thus evangelize and nurture their corporate brand in the process, the company ensures that the executives become the custodians of the brand-who are voluntarily and proactively contributing and building its visibility, credibility and reputation to attract better business opportunities, and hence influence the overall profitability of the company-monetary as well as the corporate brand equity.

These are the 10 benefits that your company can milk by adopting the power of personal branding and honoring your key executives-your star performers, as these are indeed the true brand guardians of your brand.

Words of Wisdom: View branding of your Company and your Executives as an Investment; the one that yields returns in a long run; priceless returns that no other investment can match.

Liked this article, and wish to experience the power of Executive Branding for your C-Suite Executives? Get in touch with its Author & the Personal Branding Pioneer in India-Tanvi Bhatt (The Personal Brand Strategist for Indian CXOs) today!

10 Benefits of Executive Branding for your Corporate Brand-Part 1

Empower: The word itself is so powerful; it fills our hearts & minds with the thrill of the imminent power; the moment someone mentions that they would empower you to do something; it jolts up your nervous system with an unrivaled exhilaration of being in control of your own capability to do something. Isn’t that the heady feeling that you were always seeking-Being in Control?

Traditionally, we the Corporate Citizens have been duly empowered by the reigning Corporate Brands in ways galore! Such that it truly is a moot point to even being commemorating them…  And haven’t we been truly indebted by their humble empowerment of our lives, due to their sole existence?? Yes, we were, we are, and we will be. But today, the game has evolved; the players have evolved and moreover the stakes have evolved from just one sided empowerment to mutual empowerment.  In fact, today the best executives of the company are perceived as the yin to the corporate yang!

Today in the Brandstinction age, when one is on a perpetual scout for knowledge and skills to achieve the desired degree of distinction for themselves in the corporate rate race; the executives who top this race are those who eventually empower themselves with the erstwhile popular X-factor, which is now discovered to be nothing else but the Personal Brand of the executive. An Executive empowered with a Powerful Personal Brand at the behest of the Corporate or his own conquest, is capable of empowering the Corporate Brand in hitherto unknown & unexplored ways. He goes on to become the most adored and admired Super-Hero of your Company: the Brand new Golden Boy of your Company!

And, finally as life comes full circle this Empowered Executive in turn empowers the Corporate Brand, by personifying the yin-yang philosophy, as follows:

1. Boosts Visibility of the Corporate Brand across Offline & Online Media

As the executive steps out of the shadows of professional oblivion (read: a solitary existence in today’s glocal corporate society), and announces his arrival on the ‘brands that matter’ circuit; the 100% benefit of this visibility gets automatically transferred to the Corporate Brand. Simply put, all the Personal Branding initiatives of your executive, nurtures the visibility, credibility & thus the reputation of your corporate brand.

2. Builds Credibility, on account of Executive Brand Evangelism

When the executive enriches his own professional karma, by giving back to the society, the second best benefactor in this circle of life, is none other than the corporate brand that backs the noble executive; the world then witnesses how the beautiful synergy between the personal goals and ambitions of the executive and the professional interests and vision of the corporate brand, builds a rock solid reputation & credibility for the corporate brand of being employee centric and more importantly, a benevolent brand.

3. Expands the Circle of Influence across Industries

Think of the frog in the well analogy to appreciate the importance of knowing the world, and the world knowing you. When the executive realizes how he can add substantial value to others, his sphere of influence slowly starts increasing beyond his native company or industry or community or city or country. The beautiful journey of personal branding carries his knowledge and wisdom across industries-across the globe, enriching & inspiring one soul at a time. It’s simple, Inspire first to Influence later.

4. Fosters Corporate Reputation as a Thought Leader

The thought leadership of an organization emerges from its talent pool, and I believe should flow back to them; thus enriching and empowering their own careers. The naked advocacy of the corporate brand and its employee-centric modus-operandi, catapults the corporate brand reputation as one of the few thought leaders who have acknowledged the age-old wisdom of empowering their real assets-the talented executives. There goes your employer-preference ranking through the roof!

5. Humanizes the Brand Corporate

When I say humanizes, I literally mean Personifies. When we have active Brand champions walking and talking the Corporate Brand Propositions and Promises, we empower a brilliant personification of the corporate brand. Your branded executive takes on the larger than life role of being the face, voice, eyes, ears and the soul of your corporate brand, out there in the industry for your target audience to experience & fall in love with; and in-turn fall in love with your corporate brand as well.

These are the top 5 benefits of empowering your executives to build a truly iconic personal brand; the next post will highlight the next five.

Liked this article, and wish to experience the power of Executive Branding for your C-Suite Executives? Get in touch with its Author & the Personal Branding Pioneer in India-Tanvi Bhatt (The Personal Brand Strategist for Indian CXOs) today!

The Invisible CEO Diaries-Part 2: Why Ignorance is NOT Bliss!’

The second in a 3-part series on ‘The Invisible CEO Diaries’. Check out the Part 1 too.

The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to!

Sin #2: Being Ignorant

Every action does have equal and opposite reaction! Ignore; Be Ignored.

In today’s digital global village, your personal digital footprint is even more important than the legacy you are building for your company. If you are to ignore the power of Web 2.0 in defining personal & corporate reputations; it is likely that your industry would ignore you as well.

Being the Ignorant CEO in today’s digital age is characterized by the following faux pass:

  1. The sole resident of your social media platforms is the air of nonchalance; nothing more, nothing less.
  2. Being the big fish in a small pond: Ignoring the power of professional networking across social media platforms like LinkedIn & Twitter
  3. Outsourcing is the key and solution for being jack of all trades, and master of none. But of course, the real culprit is that 24*7 demanding power play!
  4. The apprehension fueled ignorance of ‘know not-do not’, is inhibiting you from exploring the social media revolution
  5. The ignorance is bliss attitude; where not hearing your customers rant is the better strategy than turning a deaf ear.
  6. Tipping Point: Ignorance of accountability for your corporate brand online; takes your personal & corporate reputation downhill

Well, Never say never! It’s never too late to set sail on the right course; you are the captain of the ship called life; it’s your responsibility to embark upon the journey of Personal Branding to steer the Brand YOU towards its desired destination, i.e. the desired Reputation. A Powerful Personal Brand will empower you to steer clear of the abyss of ignorance and sail across the hitherto unexplored horizons of success.

Personal Branding is the journey of discovering your exclusive Brand Value Proposition; followed by the strategic communication of the Brand YOU. Once you’ve built the Brand You, it’s time to flaunt it such that you may control the Reputation of the Brand You, both online & offline. But Why do you need it? Well, isn’t curiosity a beautiful journey…

The next article will talk about how Inconsistency undermines the Brand YOU.