Category Archives: Executive Branding

The Business of Attention: Make Brand YOU command ‘IT’- Part 1

Be attentive to your Brand’s Attention  Quotient;

The more you command ‘IT’, better be your Brand Quotient.

 Attention Quotient1

The irony of life today is that we live in a perpetual attention seeking economy-in the age of mass attention deficit disorder. With Brands, Companies, People, Places all vying for your attention, the most prized real estate of this digital economy is your attention, your mental real estate. And the most coveted  business strategies today are the ones which help you command ‘IT’- command that priceless Attention!

And yet the beauty of this business of attention is that one can command it for all the right reasons with a little strategic planning and personal branding! The power of personal branding lies in the ability of Brand YOU to stand for ‘something, be known for ‘something’ and be wanted for ‘something’. This ‘something’ is the exclusive expertise quotient of the Brand YOU: it is the promise of value which you offer as an executive or an entrepreneur to your communities.

When you have a few seconds to stand out and command the coveted attention of your clients, customers, prospective employers, potential partners etc… it becomes imperative for you to take active control of your brand, your story and present it to the world-such that it offers an irresistible experience of the Brand YOU! This 4 part series of articles will focus on the 4 main components of commanding IT (attention) at the first point of contact:

A. Brand Identity

Your Identity stems from how well you know YOU, and how well you ensure the world knows of you! A powerful brand identity evolves from the 4Ws of the Brand YOU:

Who are YOU; What do YOU do;

Whom do YOU do it for; Why YOU are the go-to guy

Define your 4 Ws by highlighting the following aspects of each W;

1. Who are YOU: This is your professional brand identity influenced by your personal brand attributes. Use your Values and Passions to add more depth to your professional brand by making it truly YOUnique. Focus on what you believe in and why you love what you do to add an emotional layer to your brand.

Remember: The first rule of commanding attention is to build an emotional connect.

2. What do YOU do: This is your scope of work and area of expertise; Talk about the implied benefit of your expertise and not just the rational value you offer; when you tell them how your value addition impacts them and adds exclusive value to them; then you have all their selfish attention.

Remember: The second rule of commanding attention is to answer for your audience, ‘What’s in it for me?’

3. Whom do YOU do it for: The target audience that you add direct value to; the companies/verticals/industries/challenges/visions that you can impact with your experience and expertise; the ideal pool of clientele that you love to work with as you add inimitable value to them. Perhaps the most important element to boost the attention quotient for the Brand YOU; it is critical to define your ideal target audience so your message is reaching the right audience, and you DO NOT waste time being everything to everyone.

Remember: The third rule of commanding attention is to focus your attention on a niche audience to be the cynosure of that audience’s attention.

4. Why YOU are the go-to guy: The make it or break it element of your Brand’s Attention Quotient-why YOU matter: You need to craft a compelling brand promise, which is influenced by your bragging rights, your proven accomplishments, your work legacy and your thought leadership. This is what seals the deal and catapults you from the attention zone to the consideration zone; and eventually to the conviction zone.

Remember: The fourth rule of commanding attention is to take ownership of what you are shamelessly good at, and present it to the world, so they too know the ‘best of you!’

Use these 4Ws to build and own your personal brand identity, and share it with the world across relevant Social Media Platforms such as LinkedIn, Twitter, G+, You Tube etc.

The next post in this series ‘The Business of Attention: Make Brand YOU Command IT’ will highlight how to create an Invincible Brand Positioning for the Brand YOU!

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FOCUS: 3 steps to sharpen your Brand Focus

Focus. The more you focus; the more Brand YOU comes into focus.

Focus on the WHO. Focus on the WHAT. Focus on the WHERE.

Focus_Jobs

The smaller your focus; greater is the probability of your success. Its indeed ironical that one must narrow one’s focus to amplify ones success. But true it is. Like they say: You cannot be everything to every one. 

Like I say: Be the jack of all trades, master of some and emperor of ONE.

Focus on the WHAT: Brand your product/service which you can offer better than the best

Focus on your core area of expertise and make it your Brand-stinction! Then hone your said skill set every single day so you may trump all others and personify your brand YOUniqueness like no other. Put your Brand focus on what makes you exceptional: your talents, your passions, your aspirations and how these distinguish you from the mortals.

Focus on the WHO: Map your ideal target group that you can serve the best; people who will benefit the most from your ‘Xclusive Xpertise’

Focus on the smallest community of target audience and be the invincible expert on call; this doesn’t mean that you should never work for people who fall out of your target audience, but this distinction presents you with a well defined focus group, to focus your brand promotion and marketing efforts on. Remember, the most important criteria should be that you enjoy working with the said target group: they must be equally energized and excited about Brand YOU and your exclusive promise of value! Why waste precious time and energy in reaching out to people who are not your ideal customers? Why indeed?

Focus on the WHERE: Be constantly visible across selective touch points.

One of the 3 C’s of Personal Branding-Constancy (other two being Clarity and Consistency )-in your Brand Visibility across the best suitable media to reach, engage and empower your target audience day after day. Research and select the media platforms, both online and offline where your target audience best loves to spends their time on and best trusts to gain knowledge and information from. Why bother focusing on a multitude of platforms where your customer frequents not?

FOCUS your brand time and be rest assured; soon shall you be the beloved cynosure of your target audience. Period.

Lead with LOVE: The best kept secret of Personal Branding

Love. What has Love got to do with Personal Branding?

Of course I love my brand, I love myself- if I got you thinking! Well, who doesn’t?

But when love does make the world go round; vanity-doesn’t. Period. If you love the Brand YOU on borderline narcissism, you don’t love your brand, you just love yourself-and that’s one huge difference. When one truly embarks upon a journey with love-selfless love, when one learns to lead with love; rest all becomes immaterial.

LEAD LOVE

We all lead our lives, our families, our communities, our employees, our dreams at some point of our life-the leadership seasons thereof might vary in time and duration; but lead do we. When one learns to lead their life with love, one hopelessly falls in love with all these aforementioned elements of our life; and constantly works towards loving better, living better and most importantly giving better.

Now, as a human-it is easier to love-as it is mostly selfish love, but as a leader, it gets equally challenging-because it now needs to be unadulterated selfless love. But histories have witnessed the evolution and iconification of a few handful leaders who have lead with love- all life long. This love has immortalized them in the annals of mankind as celebrated thought leaders and icons of their generation. How did they do this: They loved and they gave.

Giving selflessly is the hallmark of true love. And so is the hallmark of great people brands. And is indeed the best kept secret of Personal Branding. “Only when thou shall give, thou shall receive.” But giving your all, requires LOVE, a different level of commitment to a cause a dream a legacy larger than life. This legacy is your personal brand, your place in history. A celebration of love, gifts and legacy of the Brand YOU.

Are you ready? today? to lead? But not just lead, lead with LOVE; with commitment to give, to build, to celebrate your moment in history, your brand legacy?

Then Love. Give. Bequeath.

Do you know what your brand is?

Your personal brand is your reputation.

Your personal brand is what people say about you: when you are NOT in the room.

Your personal brand is the exclusive promise of value that you bring to the table.

Your personal brand is your YOUniqueness.

So, to sum it up, your personal brand is a beautiful mosaic of the inimitable value you bring to your community that nobody else can; this is the brand buzz which fills the rooms when you are not in it; this is what translates into your reputation as your thought leadership.

Now use this brand mosaic template to discover your own personal brand:

1. WHO are you: This is your identity: personal + professional

2. WHAT do you do: This is the work that you do, and how you do it differently

3. WHOM do you do it for: This is your target audience that you serve or that benefits from what you offer

4. WHY you are the best guy/gal for the job: This is the brand-stinction that distinguishes you from all other mortals who wish to be you!

Weave these four elements of your personal brand into an absolutely YOUnique and irresistible personal brand statement. And next time someone asks you ‘What’s your Brand?’… Boy! will you WOW them or what!

Sinful Personal Branding Tip #7 : The ‘Luxuria’ art of building the Brand YOU

If it wasn’t for the innate luxuria (lust or desire) of mankind; our civilization would have still been primitive in many senses. The desire for more is what keeps us evolving from one generation to the other. How we define, dictate and dominate our desires is what makes us a superior race, and how you explore this so called sin of desire makes your brand superior to the fellow brands. The philosophy of desire is simple: Want more, Work More, Win More. However, naked desire isn’t what sails your boat towards the shores of success; you must also fuel your desires with the motivation to achieve ‘em, to be worthy of such uninhibited success. Use my Luxuria formula for Success to ‘up’ your desire quotient and motivate Brand YOU to want, work and win it all!

Desire Quotient + Motivation Factor = Unrivalled Success

luxuria

Up your desire quotient and motivate yourself to-

  1. Be more: Empower Brand YOU to accomplish more + be motivated to bridge the gap between you and the ideal you. TIP: Know your brand to grow your brand
  2. Do more: Egg Brand YOU to act more + be motivated to apply your knowledge and skills to make a humble difference. TIP: Expand your network to amplify your actions
  3. Be known more: Express Brand YOU to connect more + be motivated to reach out across social media and build worthy relationships. TIP: Stay real in the virtual
  4. Deserve more: Enhance Brand YOU to rise more + be motivated to raise brand YOU above and beyond mortal reverence. TIP: Respect is a two way street
  5. Be loved more: Enable Brand YOU to love more + be motivated to share and care-share your expertise to be viewed as the expert. TIP: Focus on what you know better than the best

When personal desires are fueled with noble motivations, success beckons and how! I believe you don’t make your destiny-you brand your destiny; and once you decide to- the universe is just another player involved in this glorious game of empowering you to make, brand and own your desires, your destiny.

When thou desires, universe conspires, Brand YOU transpires.

Sinful Personal Branding Tip #6 : The ‘Ira’ art of building the Brand YOU

Thou shall reserve thy deepest wrath, the strongest passion,                   for the boldest deeds.
Ira Art

The power of such deep wrath becomes truly invincible when you fuel it with your wisdom and transform it into a passion; it then evolves from a sin to a savior: the savior of the righteous way of life-your way of life. A passion to beat the odds, bring the change and build a legacy, which goes on to eradicate the most fundamental reasons of thy wrath itself. It has perhaps been the strongest weakness of mankind, to be eternally consumed by these wrath-full pursuits, but now, no more. Presenting my Ira way of building your brand, by passionately focusing, the rave-aceous focus of the Brand YOU on:

The work-life disharmony: This one aces the list as it indeed is the root of all other evils of one’s professional life! Promise a non negotiable dedication to yourself: Work is work. Period. Beyond it you shall not allow it to encroach upon your- me time, family time and passion time. So rave out against the over demanding work lifestyle and passionately pursuit a beautiful harmony amongst the aforementioned 4 dimensions of the Brand YOU mosaic.

That ‘sleepless’ social factor: These are the causes that deeply perturb you in your sleepless nights by their mere existence-not necessarily in your life, but in the society. What it is, matters not. What you want to change about it that does. And it’s time. Time to rave out against these egregious evils by passionately championing them and consuming them, starting from around you. The scale matters not, the change does: Go social (online) to change social (offline).

The insurmountable challenge: Aha! The one milestone that seems to have a mind of its own! Each of us, have but once faced that elusive milestone, the un-scalable summit that has cost us our wits. Some of us retreat and re-jig while some relapse. Don’t you bow out from the conquest! But bounce back-bounce back vehemently and fuel your brand with the deep seated desire to achieve the impossible. Nurture the disappointment, foster your passion, rave out against the odds-and finally emerge victorious.

Wrath becomes thy passion, when wrought with, thy wisdom.

Your turn to tell me how will you indulge in this ira-tastic art of building the Brand YOU!

Sinful Personal Branding Tip #5 : The ‘Gula’ art of building the Brand YOU

If thou shall not indulge, how will the world indulge in you?

Gula

If you think you are that one in a million soul who is content, think again. If gluttony has never been your fancy, if you believe you would never want to indulge, you are so in for a treat! Yes. The word of the day is indulge: indulge into knowing yourself better, loving others better, empowering others better, being better and growing up better!  So let’s indulge ourselves to our hearts content, and then indulge some more; after all, as wine gets better with its timely indulgence, so does your brand; the more you indulge it, the better it gets. Let’s take this party on the floor with my gula way of celebrating the brand YOU:

Take your fill:

  1. Feed your curiosity:  Today, curiosity doesn’t kill the cat; but the lack of it will certainly be fatal for the brand YOU. The more curious you get about your brand reputation and performance, the better you get at enhancing it. So feed it up with dollops of critique, regularly.
  2. Feed your aptitude: Today, aptitude is the secret ingredient of your brand’s recipe. How YOUnique your aptitude is, determines how exotic and exclusive your brand will be! So feed it up with a dash of YOUniqueness , and make it irresistible.
  3. Feed your motivation: Today, motivation is what fuels your passion to make your dreams/visions come true! Seek out one new inspiration a day that motivates you to do more, be more. So feed it up with a pinch of inspiration daily.
  4. Feed your attitude: Today, attitude is the seasoning agent in your flavor of success. If your attitude is seasoned with altruism and affection, your brand will spread the aroma of love too. So feed it up with the lush of love that makes their hearts melt.
  5. Feed your soul: Today, the one thing your soul truly craves for is a kiss of divine indulgence, which furthers it towards its beloved enlightenment. So feed it up with a zest of divine illumination, that enlightens a million more souls.

Indulge yourself today, for the world to indulge in the Brand YOU tomorrow!

Your turn to tell me how will you indulge in this gula-tastic art of building the Brand YOU!