Category Archives: Employee Branding

The Business of Attention: Make Brand YOU command ‘IT’- Part 1

Be attentive to your Brand’s Attention  Quotient;

The more you command ‘IT’, better be your Brand Quotient.

 Attention Quotient1

The irony of life today is that we live in a perpetual attention seeking economy-in the age of mass attention deficit disorder. With Brands, Companies, People, Places all vying for your attention, the most prized real estate of this digital economy is your attention, your mental real estate. And the most coveted  business strategies today are the ones which help you command ‘IT’- command that priceless Attention!

And yet the beauty of this business of attention is that one can command it for all the right reasons with a little strategic planning and personal branding! The power of personal branding lies in the ability of Brand YOU to stand for ‘something, be known for ‘something’ and be wanted for ‘something’. This ‘something’ is the exclusive expertise quotient of the Brand YOU: it is the promise of value which you offer as an executive or an entrepreneur to your communities.

When you have a few seconds to stand out and command the coveted attention of your clients, customers, prospective employers, potential partners etc… it becomes imperative for you to take active control of your brand, your story and present it to the world-such that it offers an irresistible experience of the Brand YOU! This 4 part series of articles will focus on the 4 main components of commanding IT (attention) at the first point of contact:

A. Brand Identity

Your Identity stems from how well you know YOU, and how well you ensure the world knows of you! A powerful brand identity evolves from the 4Ws of the Brand YOU:

Who are YOU; What do YOU do;

Whom do YOU do it for; Why YOU are the go-to guy

Define your 4 Ws by highlighting the following aspects of each W;

1. Who are YOU: This is your professional brand identity influenced by your personal brand attributes. Use your Values and Passions to add more depth to your professional brand by making it truly YOUnique. Focus on what you believe in and why you love what you do to add an emotional layer to your brand.

Remember: The first rule of commanding attention is to build an emotional connect.

2. What do YOU do: This is your scope of work and area of expertise; Talk about the implied benefit of your expertise and not just the rational value you offer; when you tell them how your value addition impacts them and adds exclusive value to them; then you have all their selfish attention.

Remember: The second rule of commanding attention is to answer for your audience, ‘What’s in it for me?’

3. Whom do YOU do it for: The target audience that you add direct value to; the companies/verticals/industries/challenges/visions that you can impact with your experience and expertise; the ideal pool of clientele that you love to work with as you add inimitable value to them. Perhaps the most important element to boost the attention quotient for the Brand YOU; it is critical to define your ideal target audience so your message is reaching the right audience, and you DO NOT waste time being everything to everyone.

Remember: The third rule of commanding attention is to focus your attention on a niche audience to be the cynosure of that audience’s attention.

4. Why YOU are the go-to guy: The make it or break it element of your Brand’s Attention Quotient-why YOU matter: You need to craft a compelling brand promise, which is influenced by your bragging rights, your proven accomplishments, your work legacy and your thought leadership. This is what seals the deal and catapults you from the attention zone to the consideration zone; and eventually to the conviction zone.

Remember: The fourth rule of commanding attention is to take ownership of what you are shamelessly good at, and present it to the world, so they too know the ‘best of you!’

Use these 4Ws to build and own your personal brand identity, and share it with the world across relevant Social Media Platforms such as LinkedIn, Twitter, G+, You Tube etc.

The next post in this series ‘The Business of Attention: Make Brand YOU Command IT’ will highlight how to create an Invincible Brand Positioning for the Brand YOU!

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Sinful Personal Branding Tip #6 : The ‘Ira’ art of building the Brand YOU

Thou shall reserve thy deepest wrath, the strongest passion,                   for the boldest deeds.
Ira Art

The power of such deep wrath becomes truly invincible when you fuel it with your wisdom and transform it into a passion; it then evolves from a sin to a savior: the savior of the righteous way of life-your way of life. A passion to beat the odds, bring the change and build a legacy, which goes on to eradicate the most fundamental reasons of thy wrath itself. It has perhaps been the strongest weakness of mankind, to be eternally consumed by these wrath-full pursuits, but now, no more. Presenting my Ira way of building your brand, by passionately focusing, the rave-aceous focus of the Brand YOU on:

The work-life disharmony: This one aces the list as it indeed is the root of all other evils of one’s professional life! Promise a non negotiable dedication to yourself: Work is work. Period. Beyond it you shall not allow it to encroach upon your- me time, family time and passion time. So rave out against the over demanding work lifestyle and passionately pursuit a beautiful harmony amongst the aforementioned 4 dimensions of the Brand YOU mosaic.

That ‘sleepless’ social factor: These are the causes that deeply perturb you in your sleepless nights by their mere existence-not necessarily in your life, but in the society. What it is, matters not. What you want to change about it that does. And it’s time. Time to rave out against these egregious evils by passionately championing them and consuming them, starting from around you. The scale matters not, the change does: Go social (online) to change social (offline).

The insurmountable challenge: Aha! The one milestone that seems to have a mind of its own! Each of us, have but once faced that elusive milestone, the un-scalable summit that has cost us our wits. Some of us retreat and re-jig while some relapse. Don’t you bow out from the conquest! But bounce back-bounce back vehemently and fuel your brand with the deep seated desire to achieve the impossible. Nurture the disappointment, foster your passion, rave out against the odds-and finally emerge victorious.

Wrath becomes thy passion, when wrought with, thy wisdom.

Your turn to tell me how will you indulge in this ira-tastic art of building the Brand YOU!

Sinful Personal Branding Tip #3 : The ‘Invidia’ art of building the Brand YOU

envy heart

Those have envied and eloped, have missed out on the true power of this so called sin. And have they lost the golden opportunity to empower their career, their life, their brand! Well, how so? If I have got you wondering, do it no more: We humans are socially programmed to look around and envy, to covet what we lack thereof; but majority of us mortals envy and envy and envy. Their clock stops ticking beyond… But also amidst us are a few, who rise above this mortal side of humanity; they envy as envy does-but they also have the courage to command their envy and foster all their might into coveting their objects of desire with passionate perseverance until the achievement. This is how their envy evolves into empowerment.

If envy you must, do so; but do adopt my Invidia art of building your personal brand, which shows you how you may envy the world, to only in turn empower the brand YOU! So envy these, covet these, embody these:

  1. Their Purpose: Every Life has one; every business has one; every brand has one. Your purpose fuels your life, your career, your brand. It makes your legacy worth your lifetime! What’s yours?
  2. Their Time: You are always short of it and others-in abundance of (on the same planet)! Discover what makes the clocks of these doers tick-and so slow. Know what deeds are worthy of their time and where they invest it to increase their worth. How much is yours?
  3. Their Dedication: Has crossed oceans and touched the moon! The secret to relentless dedication is to fuel your purpose with your passion-love what you do-dedication will but follow. What will yours do?
  4. Their Reach: Amplification beholds the true power of change; the number of lives enriched via your brand is what matters. Outdo your own reach by perpetually expanding your avenues. How big is yours?
  5. Their Gratification: It is truly priceless; always is. Indulge into your brand karma 24*7: always on, always inspiring.  How gratifying is yours?

 Your turn to tell me how will you indulge in this invidian art of building the Brand YOU!

Sinful Personal Branding Tip #2 : The ‘Avaritia’ art of building the Brand YOU.

It’s time to make a soulful oath; an oath to nurture thy greed, solely for thy gallant growth.

Those who slander greed (avaritia); might have never indulged into its selfless pursuit! Greed in itself is never sinful, lest it consumes you into materialist gallows. How could it be, if the only manifestation of your naked greed is in the noble form of holistic growth-for yourself and for the world! I thus encourage you to honor your selfless greed for knowledge that fosters the tangible as well as intangible growth of your personal brand, which in turn contributes to your brand’s legacy.

Avaratia

My avaritia way of nurturing the Brand YOU-via the noble pursuit of growth-for the greater good:

Greed for tangible growth as:

  1. A person: enrich your character by doing your brand karma religiously-by touching more lives every day. A rich character attracts richer affection for your brand.
  2. A professional: enhance your competency with an insatiable pursuit of knowledge. An inimitable competency commands unrivaled reverence for your brand.
  3. A performer: empower your credibility by surpassing the expected delivery of your brand promise-every single time. A resolute credibility bolsters the reputation of your brand.

Greed for intangible growth of:

  1. Emotional quotient: enrich your emotional intelligence by making real and worthy human connections in this digitally dominant ecosystem. This elevates the social worth of your brand.
  2. Intellectual quotient: enhance your brand’s potency by nurturing your intellectual realm which transforms your knowledge into worldly wisdom. This distinguishes the esoteric experience of your brand.
  3. Spiritual quotient: empower your spiritual journey in this world by imbibing the infinite soulful inspirations from the universe and amplifying its reciprocation. This fuels the inspirational power of your brand!

Greed is good, very good; but only when it fosters the greater good via your personal brand’s promise. Who would have erstwhile thought that even greed for your own good, has the potential to influence the greater good! When you embark upon this avaritia way of building your personal brand, you are actually nurturing your greed to build a legacy; a legacy worthy of legends; legends that change the world!

Your turn to tell me how will you indulge in this avaritia art of building the Brand YOU!

Sinful Personal Branding Tip #1: The ‘Superbia’ art of building the Brand YOU.

pride roses

Those who speak ill of pride (superbia) have never put it to a noble use. Pride in itself, is not a sin; being consumed by it, is. The mere mortals may get consumed by fickle pride; the reigning immortals of the corporate kingdom, command it to build a legacy. My Superbia way of building the Brand YOU:

  1. Pride in your value: If you do not believe in yourself, nobody will. Likewise, if you do not believe in the exclusive value that you offer, who else will? Empower your brand with an exclusive and rare promise of value that makes the world proud of you, your brand.  Pride in the promise of your brand value.
  2. Pride in your network: Gone is the era of thriving in solo; today, you must belong- belong to a tribe that you may intellectually nourish and be nurtured in return. The stronger your tribe, the strong be your brand. Pride in the enrichment of your network.
  3. Pride in your vision: Your Vision must speak for itself, raise applause, touch hearts and transform lives, one life at a time. Your vision is not for yourself, but the society, the world, the universe. Envision such a noble change that the entire universe prides in your vision, and conspires to help you realize it. Pride in the benevolence of your vision.
  4. Pride in your commitment: Time is a humble servant of your Brand, but once you commit your service to it, time will laud the karma of your brand. Dedicate at least 10 minutes to your brand karma daily; and watch your brand turnaround the karmic wheel, and how! Pride in the commitment of your brand karma.
  5. Pride in your brand: Your brand is your thought leadership; your thought leadership that will define your reputation.  A reputation that will be immortalized in your legacy. A legacy that will be cherished for an eternity. Pride in the legacy of your brand.

So, be proud of your superbia indulgence; after all such noble manifestation of pride, is what Icons are made of.

Your turn to tell me how will you indulge in this pride-tastic art of building the Brand YOU!

Thought Leadership is the compass of your Leadership

Leaders are very many; but thought leaders indeed, are a rare and distinguished breed. They may hail from the most unexpected echelons of life, and yet get immortalized as Icons; Icons who changed the world.

Thouht Leadership Compass

It does not matter who they were; but what they have do. A true thought leader is someone who envisions the day after tomorrow, today; and evangelizes the world towards it. Change is the soul of thought leadership; your thought leadership is the soul of your leadership; devoid of which your leadership journey is set on a compass that points nowhere.  The 3 strategies that empower your thought leadership to navigate your leadership sojourn are:

Branding Your Leadership

Brand Your Thought Leadership

Brand Your Thought Leadership

If thou matters; show me how!  In the journey of leadership, the destination is not as important as the reason thereof. The most important strategy while playing leadership is envisioning a journey worth taking; in other words branding the story of your leadership and its contribution in making this world a better place.

Your Thought Leadership is your Brand. Period. How you lead the change and grow your brand by mastering the art of leadership-is what legacies are made of. In this journey your thought leadership will serve as the magical compass, which will always guide you to achieve your brand’s beloved.  The 5 traits of thought leaders who transform their passion into a legacy by leading their community, their organization, their world towards the change are:

  1. Passionate Perseverance: Passion prevails profession. But when the twain meet: Thought Leadership is born.  If thought leadership is your calling: Either adopt your passion as profession or grow to love your profession. Following your passion, with relentless perseverance is the hallmark of a true thought leader.
  2. Ideation fixation: When you are in love with your work: It rains Ideas. Ideas that empower you to create, claim and dominate that one big Idea that becomes your Brand. Get drenched in the idea deluge till that big idea peeks out and bestows some warm sunshine on you.
  3. Super-Human Self Conviction: Every BIG Idea is first ridiculed, opposed and rejected before being celebrated. As a thought leader, self-belief is your super power. “I guarantee there’ll be tough times, I guarantee at some point, you will crave a way out, BUT I also guarantee that if you do not uphold this insane self conviction paradigm, then you will regret it for the rest of your life; because you do know in your heart, this is what you are meant to do!”
  4. Inspiring Change: Does your idea inspire a change in the world? Brilliant! Now be the change. Thought Leaders aren’t preachers; but doers. ‘Think, Do, Inspire action’ is the mantra for you.
  5. Eternal Commitment: Your thought leadership is the raison d’être of brand YOU. Staying true and committed to this purpose of your life is critical to your brand, even after being hailed as the messiah of change.

Living your Leadership

Live Your Leadership

Live Your Leadership

Lead all you may; but where to? Your thought leadership compass is due at north for the Brand YOU. But is it exactly where your tribe also wishes to go? The second strategy to adopt while living your leadership is leading the world to the place they wish to go to-and not where you wish to take them to! The Golden Rule of Leadership is to know the answer to the singular most important question in your tribe’s mind: ‘What’s in it for me?’ Under your inspiring leadership it is your moral responsibility to empower them to lead their lives to their next milestone. Know thy answer and ensure they understand it as well; lest you do that, you might end up north-alone or maybe not at all.

Leadership, when set upon together is a beautiful journey. It’s a journey where the power of ‘we’ is amplified to its best by your tribe; because unless there is a ‘we’, the leader’s ‘I’ factor matters naught. You truly become a leader only when you are a part of this ‘we’; only when you have something to offer that truly resonates with the needs and desires of the ‘we’; only then you shall get the chance to embark upon your journey of leading the ‘we’, and thus living your leadership. So, my dear friend, if you do not inspire the ‘we’; rest all becomes a moot point.

Growing your Leadership

Grow Your Leadership

Grow Your Leadership

Like Life, Like Brands, Leadership must evolve. Like your dreams, hopes, aspirations, passions and destinations, your brand and your thought leadership must also evolve-must move forward perpetually. Thought leadership is anything but a onetime fixation to accomplish a journey. Leaders may not always be thought leaders; but thought leaders are leaders forever. They are fuelled with an insatiable desire to lead the world to the day after tomorrow, every single day-even during the brightest dawns and the darkest nights. In the true thought leader’s day, even after the sunset, his thought leadership compass illuminates his journey up to the next dawn, and the day after’s, and so on.

The third and the best kept secret of the most iconic thought leaders is Growth: ‘They do more of less.’ My personal advice to each one of you reading this is to do exactly that: Grow the thought leadership of your leadership—‘Focus on the focus of your brand’s thought leadership; then every single day again focus on how to leverage on this focus to continually dominate and own your brand’s thought leadership.’ Simply put: Build and Nurture the singular Idea Tree of your Thought Leadership that is empowered to flourish come what may. Every day religiously water this tree and let it grow one more leaf that further amplifies that expanse and benevolence of your thought leadership. When you look back, I promise, you shall witness a beautiful legacy of your thought leadership growing and flourishing every single day-under the dedicated aegis of your leadership and commitment to its growth.

Leadership becomes a fascinating experience and not a liability when you brand it with your thought leadership. My closing words for you:

“Thou are not born to follow, but lead; and not just lead a few men, but the world through a glorious experience of your brand, your thought leadership…All you need is that compass pointing right towards this very change you seek.”

The TRUTH about Personal Branding & Image Management!

 Finally!

If you have been wondering like many others: What REALLY is Personal Branding? I’ve read your mind.

Personal Branding is the art of discovering your YOUnique promise of value complemented with the science of delivering that promise. Still confused?

Brand check: If you can answer these four questions-such as no one else may, you are in control of your personal brand promise; if you can’t: personal branding is for you!

  1. Who are you
  2. What do you do
  3. Whom do you do it for
  4. Why you are the best person for it

So what is Personal Branding?

Personal Branding is the process of discovering our personal brand, communicating it to the world, and living it via fulfilling our brand promise 24*7. (made it simple for you, haven’t I?) If you are now wondering I am no entrepreneur to work on my own brand; you couldn’t be more wrong!!! Let me make it simpler for you… If you believe you have a reputation: you have a brand. Period. And whether we like it or not, even though we call it our personal brand; we are merely the custodians of this brand; the owners are out there. Your brand is owned by the people, whose hearts and minds it dwells in. So whether you are an entrepreneur, a CXO, a Senior Manager, a Junior Executive, a Freshman, a Doctor, a Lawyer, an Architect, an Artist, a Coach, an Author etc. etc. my friend, you do have a personal brand; and it is your primary responsibility to know it, show it and live it. Personal Branding empowers you to take control of your brand reputation and actively nurture it, so you are no longer at the mercy of other’s perception; because if you don’t brand yourself, others will: and it will not always be what your brand truly is.

Intimidating as it may sound-believe you me; the journey of personal branding is beyond beautiful. It is the singular most exciting, liberating and rewarding experience that an individual can have in his professional life. Are you game yet?

Now the TRUTH about Personal Branding

It was critical to understand what is personal branding to appreciate the truth behind it and acknowledge the difference behind ‘Image Management’ and ‘Personal Branding’. Your image is a projection of what you want to be evaluated as; it may or may not be authentic; Your brand is the authentic communication of your YOUnique promise. Image management is NOT personal branding and definitely not viceversa!

” Your Brand is your Promise; your Image a mere Projection. “

Brand vs. Image

The Story behind Image Management

Image management advocates dressing right, speaking right and acting right-as deemed civil and social by your social environment! It advices you to offer an affable and admirable experience of yourself to others; hence, instead of labeling it as your Image; I encourage you to focus on it as the Experience of your personal brand. Absolutely yes! You must dress, speak and act in a way that enhances the experience of your brand; but doing it-is not your brand-it is a part of your brand expression and experience. This is the DISTINCTION between the two. Your so called image is nothing but the experience of your brand, and hence must be an extension of the authentic promise of your brand.

Once it becomes an extension of your authentic brand promise, it ceases being your image, and becomes your brand.

The Future

An Image is momentary; it is like a shadow that disappears when the light goes off! Your brand is the legacy that you have built with dedication and determination throughout your career; and is forever. It is the authentic reflection of your promise of value; the one that doesn’t dissipate when the lights are turned off! What you need to decide is what deserves your time, attention and focus: your image or your brand?

The future belongs to transparency, authenticity and credibility: the three pillars of personal branding. Focus on building a brand that transcends the shadows of time; rather than trying to be a shadow…

Experience the power of Personal Branding in a 2 day workshop (March 8th & 9th 2013 in Delhi) with Tanvi Bhatt, The Pioneer of Personal Branding in India, and learn how to build your Personal Brand and offer a Brandtastic Experience to the world!