Category Archives: Branding

FOCUS: 3 steps to sharpen your Brand Focus

Focus. The more you focus; the more Brand YOU comes into focus.

Focus on the WHO. Focus on the WHAT. Focus on the WHERE.

Focus_Jobs

The smaller your focus; greater is the probability of your success. Its indeed ironical that one must narrow one’s focus to amplify ones success. But true it is. Like they say: You cannot be everything to every one. 

Like I say: Be the jack of all trades, master of some and emperor of ONE.

Focus on the WHAT: Brand your product/service which you can offer better than the best

Focus on your core area of expertise and make it your Brand-stinction! Then hone your said skill set every single day so you may trump all others and personify your brand YOUniqueness like no other. Put your Brand focus on what makes you exceptional: your talents, your passions, your aspirations and how these distinguish you from the mortals.

Focus on the WHO: Map your ideal target group that you can serve the best; people who will benefit the most from your ‘Xclusive Xpertise’

Focus on the smallest community of target audience and be the invincible expert on call; this doesn’t mean that you should never work for people who fall out of your target audience, but this distinction presents you with a well defined focus group, to focus your brand promotion and marketing efforts on. Remember, the most important criteria should be that you enjoy working with the said target group: they must be equally energized and excited about Brand YOU and your exclusive promise of value! Why waste precious time and energy in reaching out to people who are not your ideal customers? Why indeed?

Focus on the WHERE: Be constantly visible across selective touch points.

One of the 3 C’s of Personal Branding-Constancy (other two being Clarity and Consistency )-in your Brand Visibility across the best suitable media to reach, engage and empower your target audience day after day. Research and select the media platforms, both online and offline where your target audience best loves to spends their time on and best trusts to gain knowledge and information from. Why bother focusing on a multitude of platforms where your customer frequents not?

FOCUS your brand time and be rest assured; soon shall you be the beloved cynosure of your target audience. Period.

Advertisements

Lead with LOVE: The best kept secret of Personal Branding

Love. What has Love got to do with Personal Branding?

Of course I love my brand, I love myself- if I got you thinking! Well, who doesn’t?

But when love does make the world go round; vanity-doesn’t. Period. If you love the Brand YOU on borderline narcissism, you don’t love your brand, you just love yourself-and that’s one huge difference. When one truly embarks upon a journey with love-selfless love, when one learns to lead with love; rest all becomes immaterial.

LEAD LOVE

We all lead our lives, our families, our communities, our employees, our dreams at some point of our life-the leadership seasons thereof might vary in time and duration; but lead do we. When one learns to lead their life with love, one hopelessly falls in love with all these aforementioned elements of our life; and constantly works towards loving better, living better and most importantly giving better.

Now, as a human-it is easier to love-as it is mostly selfish love, but as a leader, it gets equally challenging-because it now needs to be unadulterated selfless love. But histories have witnessed the evolution and iconification of a few handful leaders who have lead with love- all life long. This love has immortalized them in the annals of mankind as celebrated thought leaders and icons of their generation. How did they do this: They loved and they gave.

Giving selflessly is the hallmark of true love. And so is the hallmark of great people brands. And is indeed the best kept secret of Personal Branding. “Only when thou shall give, thou shall receive.” But giving your all, requires LOVE, a different level of commitment to a cause a dream a legacy larger than life. This legacy is your personal brand, your place in history. A celebration of love, gifts and legacy of the Brand YOU.

Are you ready? today? to lead? But not just lead, lead with LOVE; with commitment to give, to build, to celebrate your moment in history, your brand legacy?

Then Love. Give. Bequeath.

From Passion to Inspiration: Build a Brand truly ICONIC

That’s my message to you in this Brand N-YOU Year! And my gift as well!

Every single day in 2014, I am going to bring a fresh bout of inspiration in your life: Inspiration so irresistible and so addictive that it will begin to consume you to do more, be more, love more. Only when you fall in love with your brand all over again, will you embark upon a journey of making the world fall in love with this truly iconic brand called YOU!

So let’s begin this passionate pursuit of knowing, showing and growing YOU. Let’s begin the much awaited celebration of the Brand YOU.

h1

Passion when molded with purpose gives birth to an inspirational legacy. Matters naught how profitable your passion is or how benevolent your purpose is.  What matters is, when you fuel your passion with the singular purpose of adding value to the world by doing what you love to do; you begin an ethereal karmic cycle which circles back to you bringing joys of life never before imagined: The Joy of giving; the joy of inspiring others to give more.

Passion when honed to perfection gives you an inimitable brandstinction over others. Matter naught if it is your play passion or work passion; as either one has the potential to evolve as the soul of the Brand YOU. If you are blessed to have your passion as profession, you are halfway there-what must follow is a passionate pursuit to evolve your passion into the thought leadership of your personal brand-the legacy you wish to bequeath. And if you are one of those, whose passions and profession does not align, believe you me, all is not lost! All you need today is to acknowledge your passions and allow them back in your life. A Life without passions, is a life without reason. One can beautifully juggle between passion and profession if he imbibes the one trait required to do so: passion.

“Be passionate about your passion, a legacy will but follow.”

Your passion makes you happy. Your happiness makes you love. Your love makes your give. Your giving make you valuable. Your value makes you irresistible. Your magnetism makes you inspirational. Your inspiration makes you influential. Your influence makes you ICONIC.

Allow yourself to be consumed and commanded by your passion; it is the only way to make your life worth living!

The ART of Branding Yourself: Be the Story that touches their Souls

Why does one need personal branding?

Branding has always been associated with Products and Services in the conventional corporate society! But off late, as the skills become commodot-ized and people get replaced faster than you say ‘You’re fired’, if you are a fresher or a CXO, matters naught! If you do not have what it takes to stand out and apart from the herd of me-toos, you might end up following the herd, instead of leading it.

Even if one is the captain of his own ship, steering through the rocky waters of entrepreneurship in a near perpetual global economic gloom, it has become increasingly difficult to win new customers/clients, satisfy and delight them and moreover convert them into loyal patrons of your products and services-forever.

And even if you are not a fresh entrepreneur on the run, even as a seasoned entrepreneur, it becomes imperative for you to be known as THE thought leader that you truly are, and this is where your personal brand, and it’s brand story comes into picture–it becomes crucial for your and your company’s brand reputation that you take control of making the world know and see the best of the Brand YOU.

How does one build a personal brand?

Along with the prestigious PHD Chamber of Commerce of India, Tanvi Bhatt-India’s leading Personal Brand Strategist is bringing to you a half a day seminar on ‘The Art of Branding Yourself’; this event is being organized at the PHD Chamber on the 4th of October 2013, and is open to all the ambitious professionals from all walks of life: whether you are an Executive, Entrepreneur, CXO, Managing Director, Founder/Promoter of your company, the power of Personal Branding is for one and all.

So, come and experience how the art of branding yourself with Tanvi’s signature 3D Model of Branding: Discover-Design-Deliver empowers you to build an iconic Brand YOU. Learn to leverage the power of brand storytelling in personal branding to inspire and influence your communities both online and offline….

flyer

For more information on this event, please mail us on info@panache-studio.com or get in touch with Tanvi directly.

If you are based in Delhi, this is your moment to get ‘Brandtastic’ with Tanvi Bhatt- The Personal Branding Pioneer in India. See you there…

Sinful Personal Branding Tip #5 : The ‘Gula’ art of building the Brand YOU

If thou shall not indulge, how will the world indulge in you?

Gula

If you think you are that one in a million soul who is content, think again. If gluttony has never been your fancy, if you believe you would never want to indulge, you are so in for a treat! Yes. The word of the day is indulge: indulge into knowing yourself better, loving others better, empowering others better, being better and growing up better!  So let’s indulge ourselves to our hearts content, and then indulge some more; after all, as wine gets better with its timely indulgence, so does your brand; the more you indulge it, the better it gets. Let’s take this party on the floor with my gula way of celebrating the brand YOU:

Take your fill:

  1. Feed your curiosity:  Today, curiosity doesn’t kill the cat; but the lack of it will certainly be fatal for the brand YOU. The more curious you get about your brand reputation and performance, the better you get at enhancing it. So feed it up with dollops of critique, regularly.
  2. Feed your aptitude: Today, aptitude is the secret ingredient of your brand’s recipe. How YOUnique your aptitude is, determines how exotic and exclusive your brand will be! So feed it up with a dash of YOUniqueness , and make it irresistible.
  3. Feed your motivation: Today, motivation is what fuels your passion to make your dreams/visions come true! Seek out one new inspiration a day that motivates you to do more, be more. So feed it up with a pinch of inspiration daily.
  4. Feed your attitude: Today, attitude is the seasoning agent in your flavor of success. If your attitude is seasoned with altruism and affection, your brand will spread the aroma of love too. So feed it up with the lush of love that makes their hearts melt.
  5. Feed your soul: Today, the one thing your soul truly craves for is a kiss of divine indulgence, which furthers it towards its beloved enlightenment. So feed it up with a zest of divine illumination, that enlightens a million more souls.

Indulge yourself today, for the world to indulge in the Brand YOU tomorrow!

Your turn to tell me how will you indulge in this gula-tastic art of building the Brand YOU!

Sinful Personal Branding Tip #4 : The ‘Acedia’ art of building the Brand YOU

Thou shall not be subjected to the rat race; thou shall enjoy the slothful empowerment to the top.

For those who believe, that never has been sloth (acedia), the secret of success; couldn’t be more wrong. All you need is to master the art of employing this so called sin to do your bidding. And voila! Will you ace the race! Well, there wouldn’t be much of a race-as where others would be scrambling their way to the next milestone-you would be indulging into these slothful secrets of personal and professional excellence. Haven’t we grown up with the age old dogma of slow and steady wins the race? Oh yes! It’s just that we haven’t perceived it to be actually applicable in today’s age where jobs change faster than seasons. So let’s explore my Acedia way of building and empowering the Brand YOU:

sloth garfield

Sloth it out on-

  1. Jack of all trades syndrome: The reason why it’s called the ‘Jack’-you remain as such; your attempt to know it all for ‘em all is a huge waste of your invaluable expertise potential. Sloth tip: Focus only on your core mastery; your unique promise of value.
  2. Out running the world (competition): You truly have no competition, the only worthy yardstick you need beat is your own! Sloth Tip: Focus only on outdoing yourself, the rest of the world is just a spectator.
  3. Power play conquest: The primal urge of conquest keeps us exactly that: primitive. Play your game such that your true power is measured against the heartfelt smiles you empower. Sloth tip: Focus only on meaningful power; the one that truly empowers others to do more.
  4. Mindless materialism: What’s thy glittering gold worth, if it may not illuminate a dark hut? The wealth amassed from purely materialist pursuit is not worthy of your brand, unless you put it to a noble use too. Sloth tip: Focus only on benevolent materialism; rest is immaterial.
  5. Reprisal of the rivals: It’s indeed beyond mortal to forgive; laze out the incessant urge to even up! Time it out today; tomorrow it will be history. Sloth tip: Focus only on protecting your karma; it’s your karma, it’s worth it.

Your turn to tell me how will you indulge in this sloth-ful art of building the Brand YOU!

Sinful Personal Branding Tip #2 : The ‘Avaritia’ art of building the Brand YOU.

It’s time to make a soulful oath; an oath to nurture thy greed, solely for thy gallant growth.

Those who slander greed (avaritia); might have never indulged into its selfless pursuit! Greed in itself is never sinful, lest it consumes you into materialist gallows. How could it be, if the only manifestation of your naked greed is in the noble form of holistic growth-for yourself and for the world! I thus encourage you to honor your selfless greed for knowledge that fosters the tangible as well as intangible growth of your personal brand, which in turn contributes to your brand’s legacy.

Avaratia

My avaritia way of nurturing the Brand YOU-via the noble pursuit of growth-for the greater good:

Greed for tangible growth as:

  1. A person: enrich your character by doing your brand karma religiously-by touching more lives every day. A rich character attracts richer affection for your brand.
  2. A professional: enhance your competency with an insatiable pursuit of knowledge. An inimitable competency commands unrivaled reverence for your brand.
  3. A performer: empower your credibility by surpassing the expected delivery of your brand promise-every single time. A resolute credibility bolsters the reputation of your brand.

Greed for intangible growth of:

  1. Emotional quotient: enrich your emotional intelligence by making real and worthy human connections in this digitally dominant ecosystem. This elevates the social worth of your brand.
  2. Intellectual quotient: enhance your brand’s potency by nurturing your intellectual realm which transforms your knowledge into worldly wisdom. This distinguishes the esoteric experience of your brand.
  3. Spiritual quotient: empower your spiritual journey in this world by imbibing the infinite soulful inspirations from the universe and amplifying its reciprocation. This fuels the inspirational power of your brand!

Greed is good, very good; but only when it fosters the greater good via your personal brand’s promise. Who would have erstwhile thought that even greed for your own good, has the potential to influence the greater good! When you embark upon this avaritia way of building your personal brand, you are actually nurturing your greed to build a legacy; a legacy worthy of legends; legends that change the world!

Your turn to tell me how will you indulge in this avaritia art of building the Brand YOU!