Category Archives: Be Brandtastic

From Passion to Inspiration: Build a Brand truly ICONIC

That’s my message to you in this Brand N-YOU Year! And my gift as well!

Every single day in 2014, I am going to bring a fresh bout of inspiration in your life: Inspiration so irresistible and so addictive that it will begin to consume you to do more, be more, love more. Only when you fall in love with your brand all over again, will you embark upon a journey of making the world fall in love with this truly iconic brand called YOU!

So let’s begin this passionate pursuit of knowing, showing and growing YOU. Let’s begin the much awaited celebration of the Brand YOU.

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Passion when molded with purpose gives birth to an inspirational legacy. Matters naught how profitable your passion is or how benevolent your purpose is.  What matters is, when you fuel your passion with the singular purpose of adding value to the world by doing what you love to do; you begin an ethereal karmic cycle which circles back to you bringing joys of life never before imagined: The Joy of giving; the joy of inspiring others to give more.

Passion when honed to perfection gives you an inimitable brandstinction over others. Matter naught if it is your play passion or work passion; as either one has the potential to evolve as the soul of the Brand YOU. If you are blessed to have your passion as profession, you are halfway there-what must follow is a passionate pursuit to evolve your passion into the thought leadership of your personal brand-the legacy you wish to bequeath. And if you are one of those, whose passions and profession does not align, believe you me, all is not lost! All you need today is to acknowledge your passions and allow them back in your life. A Life without passions, is a life without reason. One can beautifully juggle between passion and profession if he imbibes the one trait required to do so: passion.

“Be passionate about your passion, a legacy will but follow.”

Your passion makes you happy. Your happiness makes you love. Your love makes your give. Your giving make you valuable. Your value makes you irresistible. Your magnetism makes you inspirational. Your inspiration makes you influential. Your influence makes you ICONIC.

Allow yourself to be consumed and commanded by your passion; it is the only way to make your life worth living!

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The ART of Branding Yourself: Be the Story that touches their Souls

Why does one need personal branding?

Branding has always been associated with Products and Services in the conventional corporate society! But off late, as the skills become commodot-ized and people get replaced faster than you say ‘You’re fired’, if you are a fresher or a CXO, matters naught! If you do not have what it takes to stand out and apart from the herd of me-toos, you might end up following the herd, instead of leading it.

Even if one is the captain of his own ship, steering through the rocky waters of entrepreneurship in a near perpetual global economic gloom, it has become increasingly difficult to win new customers/clients, satisfy and delight them and moreover convert them into loyal patrons of your products and services-forever.

And even if you are not a fresh entrepreneur on the run, even as a seasoned entrepreneur, it becomes imperative for you to be known as THE thought leader that you truly are, and this is where your personal brand, and it’s brand story comes into picture–it becomes crucial for your and your company’s brand reputation that you take control of making the world know and see the best of the Brand YOU.

How does one build a personal brand?

Along with the prestigious PHD Chamber of Commerce of India, Tanvi Bhatt-India’s leading Personal Brand Strategist is bringing to you a half a day seminar on ‘The Art of Branding Yourself’; this event is being organized at the PHD Chamber on the 4th of October 2013, and is open to all the ambitious professionals from all walks of life: whether you are an Executive, Entrepreneur, CXO, Managing Director, Founder/Promoter of your company, the power of Personal Branding is for one and all.

So, come and experience how the art of branding yourself with Tanvi’s signature 3D Model of Branding: Discover-Design-Deliver empowers you to build an iconic Brand YOU. Learn to leverage the power of brand storytelling in personal branding to inspire and influence your communities both online and offline….

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For more information on this event, please mail us on info@panache-studio.com or get in touch with Tanvi directly.

If you are based in Delhi, this is your moment to get ‘Brandtastic’ with Tanvi Bhatt- The Personal Branding Pioneer in India. See you there…

Sinful Personal Branding Tip #7 : The ‘Luxuria’ art of building the Brand YOU

If it wasn’t for the innate luxuria (lust or desire) of mankind; our civilization would have still been primitive in many senses. The desire for more is what keeps us evolving from one generation to the other. How we define, dictate and dominate our desires is what makes us a superior race, and how you explore this so called sin of desire makes your brand superior to the fellow brands. The philosophy of desire is simple: Want more, Work More, Win More. However, naked desire isn’t what sails your boat towards the shores of success; you must also fuel your desires with the motivation to achieve ‘em, to be worthy of such uninhibited success. Use my Luxuria formula for Success to ‘up’ your desire quotient and motivate Brand YOU to want, work and win it all!

Desire Quotient + Motivation Factor = Unrivalled Success

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Up your desire quotient and motivate yourself to-

  1. Be more: Empower Brand YOU to accomplish more + be motivated to bridge the gap between you and the ideal you. TIP: Know your brand to grow your brand
  2. Do more: Egg Brand YOU to act more + be motivated to apply your knowledge and skills to make a humble difference. TIP: Expand your network to amplify your actions
  3. Be known more: Express Brand YOU to connect more + be motivated to reach out across social media and build worthy relationships. TIP: Stay real in the virtual
  4. Deserve more: Enhance Brand YOU to rise more + be motivated to raise brand YOU above and beyond mortal reverence. TIP: Respect is a two way street
  5. Be loved more: Enable Brand YOU to love more + be motivated to share and care-share your expertise to be viewed as the expert. TIP: Focus on what you know better than the best

When personal desires are fueled with noble motivations, success beckons and how! I believe you don’t make your destiny-you brand your destiny; and once you decide to- the universe is just another player involved in this glorious game of empowering you to make, brand and own your desires, your destiny.

When thou desires, universe conspires, Brand YOU transpires.

The Sinful art of building Brand YOU

Personal Branding is not only about being a brand and doing your brand do. It’s about how you do your Brand-do. Everyone is singing a similar song, but what melodies do you infuse in your song, to make it exclusive, exciting and enriching to all those who hum it-that’s what matters. The moral of the song story is, to focus on how you do your brand karma-differently-such that it not only elevates your personal brand and your career, but also enriches you as a person.

For time immemorial, we have been told to shun the sins: the 7 deadly sins that maketh the death of mankind; atleast metaphorically. But I beg to differ. As beauty lies in the eye of the be-holder; wisdom in our perception. I now urge you to see the beautiful perspective I am sharing with you. I want you to pause, think and only then embrace this sinful art of building the Brand YOU. Believe you me; once you share my perspective, these 7 sins are totally worth indulging into.

Starting this June, for coming 7 weeks, I will take you through this exclusive journey of building your brand, with the once condemned, but now-to be-celebrated traits of building a more meaningful personal brand. Every week as we indulge into a brand new sin for the Brand YOU, you will discover a new perspective on the 7 infamous sins we have known till now, a perspective that will make you wonder, are they really so sinful? Only your perception will decide. Command these 7 sins to celebrate this once sinful indulgence of Brand YOU:

The Sinful art of Personal Branding

  1. Superbia (pride): Rest it in the inflating number of lives you enrich
  2. Avaritia (avarice/greed): Reserve it for knowledge to grow yourself
  3. Luxuria (desire): Focus it on a legacy of wisdom and benevolence
  4. Invidia (envy): Covet the reach of the giver and the doer
  5. Gula (gluttony): Insatiable thirst for self-critique & improvisation
  6. Ira (wrath): Rave against the injustice and the disharmony in the world
  7. Acedia (sloth): Laze out in the eternal conquest of power play & materialism

Life isn’t black or white; but a beautiful canvas ordained with infinite shades of grey that manifest themselves slowly-ever changing, ever evolving. The beauty of which is captured solely by the power of your perception-which can perceive it as a muddle or a mystery. Likewise, it is your perception which will empower you to either command or be consumed by these so called sins, and transform them into 7 invinciblel ideologies to build a powerful personal brand called YOU. Are you game?

The TRUTH about Personal Branding & Image Management!

 Finally!

If you have been wondering like many others: What REALLY is Personal Branding? I’ve read your mind.

Personal Branding is the art of discovering your YOUnique promise of value complemented with the science of delivering that promise. Still confused?

Brand check: If you can answer these four questions-such as no one else may, you are in control of your personal brand promise; if you can’t: personal branding is for you!

  1. Who are you
  2. What do you do
  3. Whom do you do it for
  4. Why you are the best person for it

So what is Personal Branding?

Personal Branding is the process of discovering our personal brand, communicating it to the world, and living it via fulfilling our brand promise 24*7. (made it simple for you, haven’t I?) If you are now wondering I am no entrepreneur to work on my own brand; you couldn’t be more wrong!!! Let me make it simpler for you… If you believe you have a reputation: you have a brand. Period. And whether we like it or not, even though we call it our personal brand; we are merely the custodians of this brand; the owners are out there. Your brand is owned by the people, whose hearts and minds it dwells in. So whether you are an entrepreneur, a CXO, a Senior Manager, a Junior Executive, a Freshman, a Doctor, a Lawyer, an Architect, an Artist, a Coach, an Author etc. etc. my friend, you do have a personal brand; and it is your primary responsibility to know it, show it and live it. Personal Branding empowers you to take control of your brand reputation and actively nurture it, so you are no longer at the mercy of other’s perception; because if you don’t brand yourself, others will: and it will not always be what your brand truly is.

Intimidating as it may sound-believe you me; the journey of personal branding is beyond beautiful. It is the singular most exciting, liberating and rewarding experience that an individual can have in his professional life. Are you game yet?

Now the TRUTH about Personal Branding

It was critical to understand what is personal branding to appreciate the truth behind it and acknowledge the difference behind ‘Image Management’ and ‘Personal Branding’. Your image is a projection of what you want to be evaluated as; it may or may not be authentic; Your brand is the authentic communication of your YOUnique promise. Image management is NOT personal branding and definitely not viceversa!

” Your Brand is your Promise; your Image a mere Projection. “

Brand vs. Image

The Story behind Image Management

Image management advocates dressing right, speaking right and acting right-as deemed civil and social by your social environment! It advices you to offer an affable and admirable experience of yourself to others; hence, instead of labeling it as your Image; I encourage you to focus on it as the Experience of your personal brand. Absolutely yes! You must dress, speak and act in a way that enhances the experience of your brand; but doing it-is not your brand-it is a part of your brand expression and experience. This is the DISTINCTION between the two. Your so called image is nothing but the experience of your brand, and hence must be an extension of the authentic promise of your brand.

Once it becomes an extension of your authentic brand promise, it ceases being your image, and becomes your brand.

The Future

An Image is momentary; it is like a shadow that disappears when the light goes off! Your brand is the legacy that you have built with dedication and determination throughout your career; and is forever. It is the authentic reflection of your promise of value; the one that doesn’t dissipate when the lights are turned off! What you need to decide is what deserves your time, attention and focus: your image or your brand?

The future belongs to transparency, authenticity and credibility: the three pillars of personal branding. Focus on building a brand that transcends the shadows of time; rather than trying to be a shadow…

Experience the power of Personal Branding in a 2 day workshop (March 8th & 9th 2013 in Delhi) with Tanvi Bhatt, The Pioneer of Personal Branding in India, and learn how to build your Personal Brand and offer a Brandtastic Experience to the world!

The Power of Soul enriches your Brand’s Experience

Life is the Soul’s Journey; An Experience like no other. An Experience that transcends lifetimes.

Words aren’t enough to discuss the Power of your Soul; the very essence of your raison d’être. It is believed that our Soul is the perpetrator of our life; it is the beautiful medium of experiencing life; and the solitary source of the experience that we offer to this world.

Your Body empowers you, Your Mind enables you, Your Heart engages you, but Your Soul enriches you, as well as the world-with a beautiful experience of YOU! Likewise, your personal brand experience is enriched by the power of the Soul-The Soul of your Brand.

Your Personal Brand Experience is the microcosm of you and your world; and is thus, as unique and rare, as the Soul that nourishes and enriches the Brand YOU. The Experience of Brand YOU encompasses Your Brand Proposition, Your Brand Presentation and Your Brand Promise-honored.

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The Soul of Brand YOU is a beautiful mosaic of your Brand’s Values and Passions that present it a unique, rare and an iconic distinction over others. And the art of soulful introspection to discover the Soul of your personal brand is an experience in itself!

  1. Introspect and Identify 5-7 Values that you will never give up on: not even at gunpoint! These could be any aspect such as integrity, compassion, ambition, etc. which make you, YOU!
  2. Prioritize these Values on the basis of the importance they hold in your life today; remember, as we mature our values do grow and mature with us.
  3. Now, pick your top 3 values off the list; these are the top 3 dearest values of Brand YOU; the core fundamentals of your Brand.
  4. Identify your 2 deepest Passions that enthrall you beyond measure; the real sources of elation. Let one be your work passion-your work passions are often manifested in the form of brilliant milestones that adorn your professional journey; and the other your play passion-the thing that you love to indulge into after a washed out week.
  5. Strategize your Brand Statement- a brief one liner- using all or some of these 5 entities (your 3 values & 2 passions) that capture the essence of Brand YOU.
  6. Arrive at a word-just one word-that personifies this beautiful ensemble of your values, passions and the soul statement in one glorious word; this is the Soul of your Brand.

This is the Soul of Brand YOU, which draws the world to you. This is the source of an exclusive, rare and a truly iconic experience that your Brand offers to the world. This is the inspirational legacy, that you are about to confer upon this world.

For example, my top 3 core values are Eloquence, Elegance & Excellence, and my two deepest passions are creative brand communication & playing chess. I am delighted to share my brand statement with you, the SOUL of my Brand is:

‘I empower YOU to build an iconic personal brand that is enriched with the esoteric excellence of chess-spired strategies and the discerning ethos of elegance & eloquence: elegance in your brand experience & eloquence in your brand expression that enables you to conceive & craft a signature brand exposition.’

“Your Brand Experience is your Legacy; Your Brand’s Soul, its Inspiration.” Tanvi Bhatt

5 Steps to an Irresistible Brand YOU Story

In this year’s last post on my Blog, I am absolutely delighted to spread the inspiring wisdom from my friend and colleague, Jeff Rock-who shares his 5 best story-telling tips to share your Personal Brand with the world!

Jeff Rock

Jeff Rock

About Jeff: Jeff is the Founder and Chief Insight Officer of Swift River Coaching, where he employs Personal Branding & Story-telling as the engines of Personal Development. An Industry veteran with over 25 years of experience in empowering people to discover their gifts, talents and genius, and translating that into their ideal way of work and life; Jeff is an esteemed member of the International Coach federation as well as a Reach Certified Personal Brand Strategist; he also has multitude of certifications from The Institute for Professional Excellence in Coaching (iPEC) both as a Coach & Energy Leadership Master Practitioner and Genos International Emotional Intelligence Assessments. 

I am working with a client who has a wonderful and mufti-faceted background. Each step in her career progression demonstrates growth, expanded scope, and courage. She recently took a position in a new organization in a different part of the country. Word quickly spread regarding her capabilities and accomplishments. In a matter of days, everyone knew who she was, and a de facto personal brand had taken root.

What’s wrong with that? Being instantly famous is great but the story of her personal brand was misleading. My client has a decades-long track record of successes spanning multiple disciplines. But for some reason, the hiring executive was fascinated with a brief and obscure aspect of her background, and it was that information that he conveyed, and over-emphasized, to his colleagues, and so it spread. It was a positive message, but very limiting. Suddenly, my client needed a personal brand mechanic . Here are five storytelling tips to help you communicate your personal brand effectively.

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Tip 1: Compose Your Own Story – Make sure you have a personal brand story. It should include key elements of your career progression as well as your brand attributes. The longer you are in business, the bigger your story will be. Your personal brand story is not your life story, but the parts of it that are important for your stakeholders to know.

Tip 2: Make It Easy to Understand – People remember stories, especially if they are in a format with which they are familiar. Use the Circumstance, Choice, Consequence model used in literature. Your personal brand story can illustrate when you were faced with a circumstance or challenge, the choices you made based upon your authenticity, and the resulting consequences and what you learned from the experience.

Tip 3: Use Your Hands – We are hard-wired to pay attention to hands. Use your hands when you tell your story. This reinforces your story in the minds of your audience by adding a visual aspect. Palms should face up when you discuss your struggles and how you sought information. Palms should face down at the end of your story to demonstrate confidence.

Tip 4: Ask Others to Share Their Story – Sharing stories with others creates a connection and helps you to understand them in a deeper way. Asking others for their story shows that you care and builds loyalty and trust Building trust is one of the most important things a leader can do.

Tip 5: Find The Connectors – There are people in every organization that are good at connecting with others and spreading information through the informal communication pipeline. Find out who they are and make sure they know your story. It is the fastest way to get your personal brand story, the authentic version crafted by you, out into your communities.

Think of storytelling as a powerful communication tool for raising your visibility, creating strong connections in your communities, and establishing an authentic foundation as you move forward and grow.