Your personal brand is your reputation.
Your personal brand is what people say about you: when you are NOT in the room.
Your personal brand is the exclusive promise of value that you bring to the table.
Your personal brand is your YOUniqueness.
So, to sum it up, your personal brand is a beautiful mosaic of the inimitable value you bring to your community that nobody else can; this is the brand buzz which fills the rooms when you are not in it; this is what translates into your reputation as your thought leadership.
Now use this brand mosaic template to discover your own personal brand:
1. WHO are you: This is your identity: personal + professional
2. WHAT do you do: This is the work that you do, and how you do it differently
3. WHOM do you do it for: This is your target audience that you serve or that benefits from what you offer
4. WHY you are the best guy/gal for the job: This is the brand-stinction that distinguishes you from all other mortals who wish to be you!
Weave these four elements of your personal brand into an absolutely YOUnique and irresistible personal brand statement. And next time someone asks you ‘What’s your Brand?’… Boy! will you WOW them or what!