Monthly Archives: October 2012

The Invisible CEO Diaries-Part 3: Why Inconsistency does not build a Legacy!’

The third in a 3-part series on ‘The Invisible CEO Diaries’. Check out the Part 1 & Part 2 as well.

The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to!

Sin #3: Being Inconsistent

Legacies are Inspiring; And it’s your time to build one.

A legacy shapes up from inspirations; one inspiration at a time. What it needs is YOU, and Your Time. Demanding jet surfing careers often rob you of the life’s most treasured luxury: Time. After giving 48 hours a day to your mundane responsibilities, it’s time to halt and command time; now, for yourself.

Being the Inconsistent CEO in today’s digital age is characterized by the following faux pass:

  1. A random burst of digital footprint without a woven theme or context or appeal
  2. Do not Walk the Talk: Lack of synchronization of your offline & your online reputation. “Will the real Mr. Moody please stand up?”
  3. Social media activity characterized by the seasonal changes; when jobs change sooner than seasons, does your digital footprint too?
  4. Inconsistency of your voice (professional vis a vis personal) across different social media sends mixed messages to your audience. “Is this the legacy you wish to build?”
  5. Your burn out quotient is higher than your happiness quotient; where not you, but your job commands your time.
  6. Tipping Point: You realize your professional life has compromised your personal identity, whilst trying to be everything to everyone, you’ve lost your true self in the maze of life.

Well, time is precious, but you, priceless! No time lost can be reclaimed, but your future can. The only challenge is to realize the need: for change, for time, for yourself. Personal Branding empowers you to commit yourself to a better future; it enables you to live your life on your terms. A Powerful Personal Brand empowers you to control your life, to build a reputation that is consistent with your karma, your legacy: a legacy you build today, that inspires the world to come.

Personal Branding is your karma, for your life: where you build your personal brand, bask in the glory of its powerful aura, and ultimately live the Brand YOU. Consistency in the delivery of your Personal Brand’s Promise is the SOUL of your Brand Reputation, that brings your Brand to life- both online & offline. But When should you do it? Well, don’t you already know the answer to that…

These are the 3 most common sins our Icons in the making are falling prey to. If you wish to take control of your Personal Brand today and build a legacy that inspires the world tomorrow, lets talk!


The Invisible CEO Diaries-Part 2: Why Ignorance is NOT Bliss!’

The second in a 3-part series on ‘The Invisible CEO Diaries’. Check out the Part 1 too.

The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to!

Sin #2: Being Ignorant

Every action does have equal and opposite reaction! Ignore; Be Ignored.

In today’s digital global village, your personal digital footprint is even more important than the legacy you are building for your company. If you are to ignore the power of Web 2.0 in defining personal & corporate reputations; it is likely that your industry would ignore you as well.

Being the Ignorant CEO in today’s digital age is characterized by the following faux pass:

  1. The sole resident of your social media platforms is the air of nonchalance; nothing more, nothing less.
  2. Being the big fish in a small pond: Ignoring the power of professional networking across social media platforms like LinkedIn & Twitter
  3. Outsourcing is the key and solution for being jack of all trades, and master of none. But of course, the real culprit is that 24*7 demanding power play!
  4. The apprehension fueled ignorance of ‘know not-do not’, is inhibiting you from exploring the social media revolution
  5. The ignorance is bliss attitude; where not hearing your customers rant is the better strategy than turning a deaf ear.
  6. Tipping Point: Ignorance of accountability for your corporate brand online; takes your personal & corporate reputation downhill

Well, Never say never! It’s never too late to set sail on the right course; you are the captain of the ship called life; it’s your responsibility to embark upon the journey of Personal Branding to steer the Brand YOU towards its desired destination, i.e. the desired Reputation. A Powerful Personal Brand will empower you to steer clear of the abyss of ignorance and sail across the hitherto unexplored horizons of success.

Personal Branding is the journey of discovering your exclusive Brand Value Proposition; followed by the strategic communication of the Brand YOU. Once you’ve built the Brand You, it’s time to flaunt it such that you may control the Reputation of the Brand You, both online & offline. But Why do you need it? Well, isn’t curiosity a beautiful journey…

The next article will talk about how Inconsistency undermines the Brand YOU.

The Invisible CEO Diaries-Part 1: Why is the CEO ‘The Invisible Icon?’

They are the Leaders, and often the Thought Leaders of India’s fastest growing companies; but who are they really? In the pursuit of Corporate Excellence, sacrifices have been made, compromises have been sought; and these have contributed to the growing league of gentlemen, who are indeed inimitable performers, but are still invisible.

The Invisible CEO Diaries shares the 3 most forbidden sins that our Indian CEOs are falling prey to! This is the first in a 3-part series of ‘The Invisible CEO Diaries’.

Sin #1: Being Invisible

Hail the Mr. India CEO, who is there, but not really there! The Mr. India Syndrome refers to the figurative presence and the literal absence of our CEOs across the Social Media in the Web 2.0 era.

Being the Invisible CEO in today’s digital age is characterized by the following faux pass:

  1. Namesake profiles on professional social media platform like LinkedIn; which were created in the BC (Before Christ) times are now obsolete & ostracized!
  2. The moment you walk into a roomful of Dignitaries, Nobody recognizes You! Because the generic silhouette instead of a professional headshot, keeps you invisible both online & offline.
  3. When searched online, due to a dismal digital presence, the Google Geek couldn’t have been more unkind to your online reputation.
  4. Delegating social media accounts like Twitter, does severe injustice to your true persona as well as your company’s reputation
  5. Laurels of your offline success are not sung online; as no other Soul outside your cozy circle has been enriched by your Career Karma
  6. Tipping point: When you are googled; every other “John Smith” surfaces, but YOU!

Well, all hope isn’t lost, yet! Your knight in shining armor is here; to take the Brand YOU from the dark shadows of invisibility to the powerful heights of invincibility! A Powerful Personal Brand empowers you to step out from the invisible shadows of professional oblivion into the glory of ICONIC Professional Excellence.

Personal Branding empowers you to Discover what makes the Iconic Brand YOU- YOUnique; it is the art and science of unearthing your exclusive brand value proposition that differentiates you from the world, and puts you in the limelight. Once you know, what makes the Brand YOU tick, you are ready to build the desired Reputation of the Brand YOU; after all, your Personal Brand, is your Reputation- both online & offline. But How do you do it? Well, isn’t that always the Question…

The next article will talk about the perils of Ignoring your Personal Brand!