Personal Branding vs. Image Consultancy

Personal Branding, as the concept suggests is the art of creating and sustaining our distinct brand identity in the hearts and minds of our target audience. Simply put, your personal brand is in essence the strategic communication and projection of your authentic and unique attributes and values which distinguish and celebrate you from other lesser mortals.

Contrary to the belief, Personal Branding does not coincide with image management which largely dictates what to wear & how to behave, to portray a professional image; personal branding is the process that starts with discovering your distinct brand value proposition, building and managing your brand reputation by crafting a clever communication strategy across all the targeted touch points and sub-consciously living up to the brand value proposition that you wish to communicate in order to create the desired perception in your target audience’s mind.

In short, image management enable you to polish and present the tip of your Personality’s Iceberg; whereas Personal Branding empowers you to discover what makes you the whitest and the brightest Iceberg in the ocean, and enables you to enlighten the world with your distinguished and distinct Illuminated Iceberg Identity!

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