Monthly Archives: March 2012

Why do we need Powerful Personal Brands?

Branding is to Man, as Compassion is to Human.

Human beings in their mundane lives, as ‘THE Social Animal’ often mistake their lack of abominable behavior to the virtue of compassion. But is it so? Does the absence of an abominable  facade justify the presence of a compassionate core. Not necessarily, and certainly not always. A human being without compassion is hardly THE Social Animal he so righteously prides himself in being.

Likewise,  a man without a distinguishing identity amidst his flock  is no better than the invisible part of the herd. The power of branding enables the invisible common man to create a reputation of being the invincible un-common man and thereby, emerge as a worthy leader of the pack. Simply put, when you think about your place in life, five years down the line: Would you want to be the sheep or their shepherd ? If your disposition is towards the latter part, then my dear friend, Personal Branding is certainly for you!

A Powerful Personal Brand empowers you to step out from the invisible shadows of professional oblivion and projects your discerning and distinct personal brand value proposition onto the hearts and minds of those who matter-for your brand. And over a period of time, the virtue of your personal brand will elevate your brand status to an awe-inspiring, iconic brand that is then truly rendered invincible.

If you still need more reasons, be sure to check out the following article which enlist 5 key reasons as to why every professional in today’s digital age, needs to build a powerful personal brand.

5 Reasons Why You Should Have a Personal Brand » Blog | Great Resumes Fast.


Personal Branding vs. Image Consultancy

Personal Branding, as the concept suggests is the art of creating and sustaining our distinct brand identity in the hearts and minds of our target audience. Simply put, your personal brand is in essence the strategic communication and projection of your authentic and unique attributes and values which distinguish and celebrate you from other lesser mortals.

Contrary to the belief, Personal Branding does not coincide with image management which largely dictates what to wear & how to behave, to portray a professional image; personal branding is the process that starts with discovering your distinct brand value proposition, building and managing your brand reputation by crafting a clever communication strategy across all the targeted touch points and sub-consciously living up to the brand value proposition that you wish to communicate in order to create the desired perception in your target audience’s mind.

In short, image management enable you to polish and present the tip of your Personality’s Iceberg; whereas Personal Branding empowers you to discover what makes you the whitest and the brightest Iceberg in the ocean, and enables you to enlighten the world with your distinguished and distinct Illuminated Iceberg Identity!

Welcome to India’s Premier Personal Branding Blog

I am delighted to welcome you to the first of it’s kind blog dedicated to personal branding resources in India. I truly hope that you will enjoy learning about the exciting value proposition of personal banding, as much as I am going to enjoy writing about it.